Would You Like to Increase Profits by 25% to 75%, Even in a Recession?

April 1, 2009 by  Filed under: Sales 

I’m going to let you in on a major secret. If you want to increase your profits by 25% to 75% quickly and easily, even in a recession, concentrate on repeat sales. Concentrate on selling more products to your existing customers.

I’m going to show you why you should concentrate on repeat sales and how to generate the maximum volume of repeat sales. But first, I need a minute to mount my soapbox. Accept for a moment that what I’ve just told you is true – that you actually can increase your profits substantially by putting more effort into repeat sales. My question then, is why don’t more companies do just this?

I have to tell you, it absolutely baffles me that very few, if any, companies reap the easy profits available from repeat sales. In the last year, of all the clients I’ve consulted with and all the others who wanted to hire me, only one of them was doing what they should to collect these profits! O.K., enough of my lecturing. Here’s what you need to do to get your fair share.

First, it’s important to understand why repeat sales are so easy to make and so profitable. It gets back to the issue of credibility. Once you’ve made a sale and you’ve delivered the benefits you promised, you control a tremendous amount of credibility. Your customers now believe in you.

Offering them other products that you stand behind completely is the easiest way possible to make more sales. You can even offer the same product you’ve already sold them. They now know how good it is and may want another. They probably want more for their family and friends too.

You don’t have to spend a cent convincing your existing customers to take a chance on you. You’ve already cleared that hurdle. And you don’t have to spend the kind of money it takes to find new customers, because you have all the information you need.

You couldn’t come any closer to a sure thing!

How do you go about consistently making repeat sales? It’s simple. All you do is systematically contact your existing customers at least once every month. Offer them great prices, special selection, stronger guarantees, or bonuses to do more business with you.

You’ll be amazed at the response you get. Customers love to do business with someone they can trust. They’ve been taken advantage of so many times, all you have to do is treat them fairly and deliver what you promise and you can sell them over and over again for years.

Without exception, businesses today spend far too much time looking for new customers and neglect the gold that’s buried in their existing customer list.

Try this out. It isn’t unusual to make more profit off repeat sales than from any other area of your business.

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