Why You Need to Be Writing Content Articles to Build Your Brand and Improve SEO

May 16, 2012 by  Filed under: Branding 

To successfully build your business in the world today it is pretty much essential that you have an online presence. As the digital world expands so do the number of people taking part in that world. When you put your business online you are not only expanding your customer base in your local area, but you are essentially entering a global marketplace filled with potential new customers. According to a recent US Digital Media Usage report put out by eMarketer, “In 2012, the audience of internet users in the U.S. will expand by 3.1% to 239 million, representing 75.6% of the total population.” That means that just over ¾ of the entire US population will be online in 2012. An easy way to reach all of those millions of potential customers is by using quality SEO articles to market your business.

Not only are there going to be 239 million people online in 2012, but according to the same report there will be a 17% increase in mobile internet users this year. Today’s shoppers are more web savvy and mobile than ever before, and marketing directly to them could greatly increase your business. One of the best ways to market directly to Internet users is through article writing. Articles with proper keyword placement can drive up your search engine ranking. The higher the search engine rank of your webpage, the more likely it will be that people will click through your links. What’s even better is that the more clicks or hits you get on your webpage, the higher your search engine rankings will be. If you aren’t marketing with articles the chances are very good that you aren’t reaching as many users and potential customers as you could be.

The Benefits of Branding

When you are building your business presence online it’s important to create a sense of cohesion between your physical presence, your website, and your social media accounts. Your brand is your company’s personality and people are looking for brands that they can trust and rely on. By engaging with your customers through the technology that they use every day and being consistent in your approach and the way you present your company, you help people understand who you are and what you represent. Customers want easy access to the goods and services they want to buy, and showing them that your company is there to meet those needs and desires will go a long way towards building your brand. Writing articles or working with a copywriting service that can write articles that adhere to your company’s brand and personality can give you an avenue to successfully establish your company online.

Article Marketing

When you hear people or websites talk about article marketing, you may not be sure exactly what they mean. Search engine optimization, known as SEO for short, is what drives your company’s webpage higher in the search engine rankings. SEO content writing, which is essentially articles and other online content written to answer the questions and concerns of your customers while using commonly searched keywords that will help increase your visibility in search engines, is a form of organic SEO. The content contains links that lead directly to your website, increasing the number of backlinks to your website and driving up your search engine rank.

Writing an article that successfully addresses important questions and concerns that your customers and potential customers might have another big benefit to your company. It establishes you, your company, and your brand as an expert in your field. Articles for branding or informational purposes are listed in online directories, although great content can have the additional benefit of providing a marketing boost. Good content writing, meaning an article that answers a question really well or makes a great point, can be picked up by others and used in their advertising and email marketing campaigns. Since your link and company information stay at the bottom of the article, you have the potential of reaching a huge audience for free, firmly establishing your company as the expert in the field, and increasing your SEO rankings all at the same time.

When you write an article for marketing purposes, it does take longer to reach large audiences than with pay-per-click advertising. What makes articles superior is the fact that there are more benefits and they last a lot longer than one-time advertising. Essentially you have two options. Your first option is to write an article yourself or pay a one-time fee for an SEO content writer to write an article that will market your company for years and has the potential to spread virally. Your second option is to pay the same amount for just a few clicks on your webpage that are unlikely to result in a conversion and might result in a minimal temporary increase in traffic. Which one do you think will have the most benefit to your company?

Pay-per-click advertising is beneficial when you are first starting out because it drives traffic up immediately and gets your website on the search engine radar. However, if you aren’t using an organic form of internet marketing like article placement after that, you are really missing out on a lot of potential business. Not to mention the fact that pay-per-click advertising is an expensive ongoing process where you get little actual benefit. Simply put, people clicking through to your website aren’t going to be as motivated to actually purchase something from your company as people who are visiting your website on purpose. Also, many providers of pay-per-click advertising generate false clicks to increase the amount of money they generate from your advertisements. Copywriters who can provide quality SEO articles and other online content written to appeal to actual readers will bring you long term benefits and keep your company consistently rising in the rankings year after year, and best of all it’s not something you are constantly paying for.

The Benefits of Using a Freelance Writing Service

Unless you have a great in-house copywriter working for your company or are an especially gifted writer who actually has the time to write content articles, hiring a freelance writer is the way to go. Writers who are familiar with SEO marketing can create quality content articles that will drive traffic to your business. A good freelancer who specializes in SEO content articles will know how to use keywords and synonyms to write an interesting article that falls in line with your brand and markets your company to your intended audience. The potential return on your investment when you use freelance writers is huge. Not only do you save money in the long run, but there’s no need for you or anyone in your company to have to become experts in SEO to accomplish your internet marketing goals. Additionally, assuming the information provided is not time sensitive, a well written article has the potential to generate increased traffic to your website for years to come.

What to Look For In a Writing Service

When you are looking for writing services there’s no need to spend a bundle on the biggest company out there. On the flip side, you also don’t want to go with the lowest bidder because chances are you will get someone who does not speak your language natively and probably will not give you the quality you need to successfully market your company with SEO articles. Remember, you don’t just want articles that will create links back to your site; you want articles that are informative and helpful enough that they will be distributed by others and reach a large audience of people interested in what you have to say and offer. What you should look for is someone with experience, knowledge, and talent. The best freelance writers for your needs will be those who can provide multiple services, like website content, copy writing, and SEO articles. Content writers with that kind of knowledge and experience will have the greatest chance of providing you with interesting and readable articles that will market your company for years to come.

Elaine Day is a copywriter living in Vermont and the co-owner of Words Written Well, a writing service she created with her wife Gayle. With over 5 years experience, she has written SEO, articles, eBooks, blogs, and more on virtually every subject. If you are looking for the best rates and the highest quality writing to help boost your rankings or give your site a fresher, more coherent feel, contact Words Written Well online today!

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