Why Using an Article Directory Is Clever Marketing

August 24, 2011 by  Filed under: Marketing 

Articles can be a great way of marketing your business and helping to generate more custom and therefore sales. In fact they are fast becoming one of the most popular methods of marketing online so it is definitely worth considering. However it is important to know what you are doing and how to go about submitting these to directories online to maximise the amount of people who read them. The majority of these directories will be free to use but some may charge a small fee so it is worth investigating which would be the better option or perhaps using a mixture of both. It is vital that the directory you choose is well used and has a good reputation as this can really help to improve the ranking of your website within search engines.

Using Article Directories

Before you even think about submitting to an article directory you need to make sure that your content is well written and provides the reader with something interesting and informative to read. Failure to adhere to this will mean that people do not even bother to read them which would be a waste of your time. Be careful not to constantly mention your business and website as this can be incredibly off putting to the reader. Instead try to casually mention it and link back to your website at the end. Once written you can then submit your articles to whichever directory you have chosen. It is worth being aware that many have a set of strict rules and guidelines that you need to follow in order to have your article published.

Why Use Article Directories?

Writing articles can be an incredibly cost effective way of marketing your business as you can create back links to your website which helps to play an important role in your overall marketing campaign. The more articles that you can submit, the more back links you will be able to create; but try to space them out to just a few a week. Article directories are very easy to use and you will often find that your content is live online within 48 hours of submitting it. By publishing articles in this way you can reach a much wider audience as the majority of these sites are used by people from all over the world. This means that your marketing articles can be found simply by those looking, making it an effective yet easy way of promoting your business.

Chris Jenkinson is a business and marketing consultant undertaking guaranteed marketing to build sales and profits for businesses throughout the UK. Jenkinson & Associates Ltd is a business and marketing consultancy offering marketing and business growth advice to new, small and medium sized companies.

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