Why Old-Fashioned Print Media Is Still A Big Marketing Asset

May 17, 2012 by  Filed under: Marketing 

Getting your business’ name out there among your potential customers can be a bit of a nightmare. This is only becoming truer as time goes on – new competitors are springing up all over the place, all the time. Although the internet is a vastly powerful marketing tool, you’re better off staying away from it until your company is more established – or you’ll simply find yourself lost among hundreds of other similar companies, unable to make themselves heard over the corporate crush.

If you really want to make an impression on your customers, you’ll need to reach out to them in a way that really speaks to their interests. An e-mail that lands in somebody’s inbox, even if that somebody is your ideal customer, is likely to be swept into the spam folder without a second thought.

Enter the old-school saviour of your company’s marketing campaign – print media and direct mail services. It might sound like an accidental throwback to the days when all marketing was conducted through the postal service, but I assure you, it’s the best way to get in touch with your prospective clients.

With a bit of careful research, you can zero in on exactly the demographic that your business is targeting, by ensuring that your letter, leaflet or parcel contents goods or information that your ideal recipient will find interesting. This way, you won’t be wasting money on sending things out to people who are ultimately unlikely to come back to you as a client.

Crafting a suitable message, researching an appropriate target audience and getting the mailshot actually distributed can all take time, however. Important as it is to get your business advertised as a matter of priority, it’s even more important not to waste your valuable time on unnecessary endeavours.

To this end, it can really pay off to invest in the services of a direct mail service provider. These mail marketing specialists can track down suitable targets to which your advertising material can be distributed – and most of these services will even help you to design, co-ordinate and distribute the material as part of a single package.

If you’re looking to promote your business, you need to be sure that you’re going about it in such a way that ensures you won’t be wasting your time and money. If you’re basing your marketing strategy wholly on advertising online, you may find that your efforts are wasted, as it’s extremely easy to get lost in a crowd of other fledgeling businesses. For best effect at the lowest possible cost, direct mail services can help you to reach more people, and ensure that the people you contact are the most suitable demographic for your products or services.

Andrew writes on behalf of Mail & Print – experts in the printed media and mail marketing industry. For more information on the valuable direct mail services Mail & Print offer, visit the website at http://www.mailandprint.eu/directmail.html.

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