Why Having Live Representatives Generates More Sales

June 28, 2012 by  Filed under: Advertising 

In today’s fast-paced world, talking to a machine seems more tedious than having a live representative pick up the phone. Any customer service focused company believes that every phone call should be picked up by a live person, whether it’s an employee during business hours, or an answering service taking messages outside of normal business hours. It is powerful for your potential customers to know that there will always be someone to pick up the phone, willing to help you.

The live representative offers a sense of personality and reassurance. With a live rep fielding phone calls versus a machine picking up, it makes it easier for a customer to reach out to someone with specific questions. The machines tend to have many different options to dial through and in the end you still have to wait for an available representative.

When you call a company with questions, there should always be a knowledgeable representative ready to pick up, and if it is not a question they can answer, then there should be others on staff that are all willing to help. More calls means more leads, and more leads, means more sales.

Machines tend to manage the world now, but some processes need to stay manual to maintain a sense of connection. Talking to a person is also definitely more enjoyable than dialing through options on a recording. Also type chatting or even video chatting are now available. Any of these methods that you can contact someone personally adds a great deal of character to a business transaction. You want to know that your business, not to mention money, is in good hands and you can always tell when someone knows their stuff.

In fact, a live sales representative can boost your sales just as much as email marketing campaigns, direct mail advertising, or any other form of marketing. A great salesperson will turn cold leads into a sales in just a few minutes.

Chris Barr is a marketing professional and graduate of Christopher Newport University. His areas of expertise include direct mail, internet marketing, copy writing, SEO, and new business development. Chris currently serves as Marketing Director for Taradel LLC in Richmond, VA.

Copyright© 2010 Taradel, LLC. All rights reserved.

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