Wholesale Designer Clothing Business – What to Expect?

July 20, 2011 by  Filed under: Management 

Wholesale business is one of the most lucrative businesses as dealing in bulk quantities can result in big profit margins. If you are dealing in wholesale designer clothing, then you have profit margins more than any other wholesale niche. You can choose to supply branded and reputed designer clothing and/or less known inexpensive brands. Within past some years, people have developed higher levels of dress sense and most of them love to be seen wearing clothes designed by well-known designers.

Designers like Yves Saint Laurent are considered to be the pioneers of modern haute couture culture. At present, several designers have earned quite some reputation for themselves in the world of fashion and designer wear like Giorgio Armani, Gianni Versace, Prada, Calvin Klein, Christian Dior, and Vivienne Westwood. Fashion models, film celebrities and other sports stars have further made these designers more popular.

Advantages of dealing in designer clothes:

The best thing about branded or top quality clothing is that they are of high quality. The designers or brand managers of designer wear never let low quality clothing go forward because they ensure perfect quality to maintain the reputation. The benefit that clothing suppliers have in this case, is that they do not have to worry about low quality or sub-standard clothing. Due to extreme marketing and advertisement of designer wear; the elite class have become passionate about designer outfits and are willing to pay what the retailers demand.

Except a few top designers, most of the brands have made their prices competitive, so that more people would be attracted. With competitive market rates, dealing in fashion wear has become a profitable niche and needs considerably less marketing efforts.

Another advantage is that due to their high quality, they last much longer than other cheap alternatives. Inexpensive clothing is not only less durable due to poor quality clothing materials but also lacks quality in cutting, stitching, finish, fitting, etc. Hence, it actually proves to be cheaper in the long run and people now have started noticing this fact.

Disadvantages of dealing in designer clothes:

One of the major downsides of dealing in designer wholesale clothing is that mostly reputed designer clothing is quite expensive and wholesalers need a lot of capital money to invest in. Due to high price, the lower class and the middle class, which constitutes to be the major portion of the society, is unable to buy outfits. This drastically reduces the sales volume that wholesale suppliers can generate.

The recession and increasing inflation has increased the cost of living for people, reducing their purchasing power. Many clothing brands, which were not so popular, have ended up bankrupted and wholesalers dealing in those brands have also seen the same fate.

All in all, it can be said that dealing in wholesale designer clothing has its perks. Being successful in this niche can mean lots of revenue but failing to do so can have its consequences.

William King is the director of Wholesale Clothing, Wholesale Suppliers and UK Clothing. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

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