Where to Find Office Cleaning Leads That Are Easy to Close

August 26, 2011 by  Filed under: Marketing 

B2B lead generation can be the best marketing strategy of commercial cleaning service providers. In today’s business where clients rarely stick to one business partner, it is of great help to bring in a continuous flow of clients. But if they don’t know how to do it properly, they can get nothing from it. No business will deny that obtaining sales leads is a difficult job, so with other marketing campaigns. Searching for business contacts, connecting with the prospects and convincing them to make a dialogue are not easy to accomplish. These require great research, communication, human relations and critical thinking skills. Apart from the skills, there is a need for full-time dedication, making it an expensive and time-consuming endeavor. Sadly, several cleaning firms cannot give half of their time and money chasing leads, especially that they don’t have the experts to formulate and implement clear solutions.

But I don’t think ignorance in generating b2b sales leads is a good idea at all. Just because it is downright a struggle to find the right prospects does not mean that quitting is a better alternative. There may be programs that are not worth pursuing and it does not take a genius to assess that obtaining ripe business opportunities does not belong to such undertakings. Simple logic dictates that if an inside marketing is unsuccessful, then look for a business partner. The marketing industry is home to several lead generation optimizers. Though there is risk involved in outsourcing, it is worth taking if they will be able to contract a credible leads provider.

If cleaning firms want direct response mechanisms, phone marketing done by experienced telemarketing call centers can be the right solution. These BPO partners have an updated, comprehensive leads database, which saves time for list building. They have a team of expert telemarketers who have been calling the industry for several years. These people know the best approach to execute, even the right time to call. The telecommunications equipment and technology they use are constantly upgraded to meet growing demands. But of course, the bottom line here is the results you will gain from the price tag they are going to ask.

Incurring the minimum costs for a big return on investments is very rare today, especially that cost of services constantly rise. Good thing that there is pay per appointment or pay per lead telemarketing. It allows you to buy leads per piece after the required minimum number of business appointments. This makes it cost-effective since you control spending up to what your money can only purchase. Another notable feature of this telemarketing price model is its absence of sales commissions. Every time you close a business deal, the service provider does not have a share in the revenues. Every penny earned is exclusively yours.

The best strategy to stay alive in the business is to have a continuous flow of sales leads. If inside efforts are not that good to bring in new customers, why not consider outsourcing? Telemarketing programs like pay per appointment makes it possible to spend money to a wise investment.

Sarah Barnes is a telemarketing expert with 11 years experience as a sales leads analyst for small and medium companies. Sarah invites you to visit http://www.121directmarketing.com/ for more information on pre-qualified sales leads and appointments.

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