What’s the Point in Paying for External Expertise (Marketing, Staff Training Etc)?

June 29, 2012 by  Filed under: Management 

We’ve all done it… visited a physiotherapist who gives us daily exercises to perform in order to repair an injury. We gladly do the exercises for three or four days. After this initial burst of effort, we forget or chose not to do the exercises anymore, because we think we are fixed, and besides, these exercises are all too much effort. We’ve enough to be getting on with between work and home life! Then, three months later we end up in more pain then we started and have to pay the physiotherapist for 6 or 10 more sessions, instead of just the one we initially needed.

Or how many of us have paid for a personal trainer who has kitted us out with a strict exercise and diet regime. We apply all advice and start feeling healthier and happier. And then what happens? We stop eating healthily, our exercise sessions become shorter or less frequent and we end up exactly where we were before we paid the expert to advise and assist us.

Yep, we all pay for advice and then don’t take it on.

Many consultants, from areas such as change management and staff training to digital marketing and finance, get great entertainment but also frustration out of how people pay a lot of money for an external consultants advice, but then only half apply the advice. Organisation’s pay large sums of money, that often they may as well have flushed down the toilet!

The other thing that causes consultants great frustration is how there are always people within the organization who think they know best. Yes, they know their role very well. They are generally excellent at what they do. But they are often very ‘blinkered’ on and lacking in the ability to be objective to what else might work if things were done a different way.

What are you paying external experts for? Have you for example paid for advice and delivery in areas such as increasing sales, or improving customer service, (and other such areas in staff training ) and have seen very little change? When you are given the advice and when you and your colleagues attend the trainings, what would you prefer to be told? Would you like to be told that if you ask the universe to make things work better that they will? Go on, talk to the universe. It will cost you nothing!

But if you pay an external expert, take on the advice and apply it. Make sure your colleagues do too. Everyone must take responsibility sooner rather than later! We don’t all have personal trainers to watch our every movement and to tell us to put that bag of crisps down or to tell us to keep on making those sales calls and trying new approaches out.

Think about it, if you are not taking the advice and applying the new approaches, your competitors might, and then who will be feeling healthier and happier?

Celine Mullins is a Psychologist, Actor and Producer specialising in Staff Training with organisations worldwide.

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