What You Didn’t Know About Your Branded Promotional Sunscreen

June 30, 2009 by  Filed under: Advertising 

Before you giveaway your branded promotional sunscreen to unsuspecting consumers, you must know about its pros and cons. In addition to protecting your skin from the harmful radiations of the sun, a superlative sunscreen lotion also, to a great extent, reduces your chances of developing any form of skin cancer.

Sun Screens Protect Against Harmful Ultra-Violet Radiations

The most common effect of overexposure to the sun is ‘erythema’ or sunburn, which occurs when the skin cells are damaged by UV radiations of the sun. Fair-skinned people are more prone to sunburns as compared to dark-skinned people.

Another deleterious effect of UV radiations is photo-aging, which is characterized by the loosening of skin and the development of wrinkles. Skin cancer can be caused when you expose your skin to excessive UV rays from the sun.

There are basically three types of skin cancers viz. basal cell, malignant melanoma, and squamous cell cancers.

How Can a Branded Promotional Sunscreen Provide Protection against Skin Cancer?

A sun screen, typically, consists of two types of filters, organic and inorganic. While the organic filters form a thin protective layer on your skin and absorb the UV radiations, the inorganic filters comprises of insoluble particles that reflect all the UV radiations.

In this manner, both kinds of filters work together to protect your skin from the ill-effects of solar radiations. The US Food and Drug Administration (FDA) has approved 17 organic and inorganic filters. Therefore, before you giveaway your branded sun screen, ensure that it contains a mixture of all these approved ingredients.

A Good Quality Branded Promotional Sunscreen Must Have a Minimum SPF Value

Your sun screen must have a unique SPF (Sun Protection Factor), which indicates the sun screen’s ability to protect or screen the skin from the adverse effects of the sun.

In simple words, SPF is the measure of the amount of solar radiations needed to produce sunburns on the protected skin as compared to the amount of solar energy required to burn the unprotected skin. Thus, as the SPF value increases, the sun screen’s ability to provide protection also increases. 

If you want your promotional product to be used and appreciated, you must be doubly sure to provide a SPF that is as high as possible.

Your Branded Promotional Sunscreen Must Have Vitamin D

Exposure to the sun provides your daily dose of vitamin D. The biggest question that springs up with respect to sun screen is, “Does continuous usage of your sun screen lead to Vitamin D deficiency?”

While doing our normal, routine activities, we get the requisite amount of sunlight that is necessary for the formation of Vitamin D. In case there is a deficiency, then regular usage of a good quality branded promotional sunscreen should help bring Vitamin D to optimum levels.

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