What Marketing Mistakes Should Every Small Business Avoid?

February 23, 2012 by  Filed under: Marketing 

A lot of small businesses practice marketing campaigns that are inappropriate and even devastating for their business. Sometimes they turn a blind eye to what they are doing simply because it is easy to do and everyone else is doing it. What they don’t realize is that the more they insist on doing these wrong campaigns the more they are destroying their business. Only when they have hit rock bottom will they realize that what they have done was not healthy for their business. If you don’t want to commit the same mistakes, here are some of the common marketing mistakes you need to avoid:

1- Having a poor strategy. It’s common practice for a lot of businesses to start their business and just sit behind the counter waiting for customers to come. How will people come to their store when they don’t even know that your business exists? Sometimes, some business owners do have a marketing plan but they just make use of every material or strategy that they see from other business. A poorly planned marketing campaign won’t help your business grow. Sure, previous customers can refer you to their friends and family, but you have to support word of mouth with real, effective marketing. Don’t just print your flyers or brochure from any printing place without carefully considering your message and design. This will only clutter your message and turn away customers instead of enticing them into your business. The best you can do is to carefully plan your marketing strategy so you can effective target the right customers.

2- Simply copying what others are doing. Remember that you and the rest of other businesses out there are not these. You have different goals, target audience, and products or services. So why would you copy their marketing tactics? Being a copy cat won’t help your end goal. In fact, this will bring you poor results and will only waste your money. Why don’t you come up with your own campaign? Create a tactic that will let you stand out from the competition so people will notice you.

3- Uninformed marketing. Some businesses will try to do everything on their own in the hope of saving money. There’s nothing wrong with that, but make sure that when you want to start doing it yourself you have be familiar with the basics of marketing. Take a lesson on marketing so you can effectively come up with strategies that will put you ahead of your competitors. Otherwise, hire the experts. These people are trained on their job so they will know the best approach for your business.

4- Trying to be the big companies. Keep in mind that you are only a small business that’s most likely working on limited funds. There’s no way you can compete with the big boys. So just stay low and start with where you best belong. Run ads that are appropriate to your budget and produce with materials that will best appeal to your target market. You can start with printed marketing pieces, say the postcards. Print online to get high-class postcards and send them to your target audience. Only when you have achieved certain success and your budget allows it should be try for the bigger and more expensive campaigns.

Be sure to avoid these mistakes and market wisely so every dollar you spend on your campaign will be a dollar well spent.

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