What Makes a Good Marketing Offer?

June 21, 2012 by  Filed under: Marketing 

In the world of marketing, great offers are your ticket to lead generation, enabling you to convert website visitors into leads. They also work toward nurturing existing leads, making you more well-positioned in making sales. Reverse telephone lookup and other methods of lead generation may do the trick for you, but wouldn’t you also be interested to create a highly effective marketing offer to further leverage your marketing efforts?

When making an offer, make sure it is high-quality and valuable to your target audience. When you’re requiring a site visitor to fill out an online form to obtain your offer, the overall value of the offer should be compelling enough for the visitor to make the desired action. Contact information is sacred for many people, so low-value and mediocre offers will not convince them to freely give their information away.

Then what makes an offer valuable? Simply speaking, it should be able to address the needs, concerns, and close interests of your target audience. A free special report, eBook, or webinar that relates to your prospects’ interests are good examples. A free product trial will also be useful in encourage existing leads to finally make a buying decision.

Of course, a fabulous marketing offer will always complement the product or service you provide. The eBook you’re offering, for instance, many not directly describe the benefits of your own products and services, but should still address the concepts aligned with your paid offerings. If you’re offering a marketing software, it will be a great idea to reveal tips and secrets in solving common marketing challenges in your free offers.

Targeting the buyer’s persona at all times is a must as well. A truly remarkable marketing offer considers a person’s point in the sales process, along with the buyer’s persona – demographic information, job and position level, and a day in his life, to name a few. This is where your lead-nurturing campaigns – and how you decide which CTAs to put on your site – come into play.

You can also identify your best leads faster and conduct greater customer intel with Web-based, programmable services like reverse phone look up, which match phone numbers to people to enable you to verify that your customer input data is accurate and highly useful for your marketing goals. Additionally, point-of-entry validation through reverse telephone lookup and related tools helps produce highly good leads while reducing the time it may take for your sales and marketing teams to process and follow up on bad information.

Improve your leads and now your customers better with the help of instant reverse phone look up services.

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