What Are The Basic Types Of Printing

September 30, 2011 by  Filed under: Advertising 

As a client, most often we are unaware of the wide array of options that may be available to us. Due to the increasing development in technology, several types of commercial printing are available to address your personal or business needs.

In order to get the services of a commercial printing company, you need to get such with the knowledge of the most basic form of printing to a more advanced kind that can address the more complex requirements you may have. Selection of the right type of printing is important in order for us to be able to maximize our resources and get better results. The following are the most basic types of printing with their brief descriptions available to us today.

1. Offset Lithography – This is the most conservative type of printing wherein most clients who would want to cut back on the printing cost, would often choose this kind of printing.

2. Digital Printing – This is the most popular choice among the different kinds of printing since it can save a lot of printing time due to its digital feature. It no longer requires plates or films.

3. Letterpress – It might sound familiar to most of us since this is the grandfather of all printing and is slowly becoming obsolete.

4. Electrostatic Printing – This is similar to colored photocopying which utilizes heat in order to merge the colors to paper.

5. Thermography – This is similar to electrostatic printing because this also utilizes heat in order to blend the colors to paper. This type of printing is usually used in special printing styles like in embossed stationary printing.

6. Flexography – It can be used in printing on different kinds of media other than just simple paper. This type of printing is most popular in the marketing industry.

These are only but a few of the different types of printing. It is essential that one knows what is vital in choosing the right kind of printing method. If say for example, the purpose for printing is for marketing a certain product or services then you need to identify the kind of media he intend to use for marketing. Will it be plastic or paper? In addition, you need to consider how much time and which type you can afford and work around in order to maximize the value of your budget.

If you were planning to venture into marketing and advertising, it would be best to have excellent printing services according to the particular type you need. Digital printing is now quite popular for quick and easy printed outputs. If you have a restaurant establishment with marketing needs, then flexography printing is necessary because it may involve different kinds of media. Your knowledge in the different types of printing is useful either you use it as a basis for your personal or business commercial printing needs. The above-mentioned different kinds of printing may require several and different kinds of commercial printer and their prices may vary a great deal. What is important is you know what you need, what will work for you and what results you intend to have. If you have these things in mind, I am confident that you will be able to get the results you want.

Kaye Z. Marks is an avid writer and follower of the developments in commercial printing technologies by commercial printers that help businesses in their marketing and advertising campaigns.

Article Source:
http://EzineArticles.com/?expert=Kaye_Marks

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