Wedding PR Myths

August 26, 2011 by  Filed under: Marketing 

Wedding PR, in the form of featured weddings in magazines and blogs, is an attractive notion to most wedding professionals. The idea of having our names in lights with the hope of building our wedding business and increasing sales has become a more popular notion over the last several years. In order to build a strong Wedding PR plan, however, it’s imperative to understand the top Wedding PR myths and challenges that you may face along the way.

If I have any amazing wedding, it will get picked up by a blog or magazine.

I’ve seen this time and time again. A wedding professional will come to me with a wedding for the ages- beautiful bride, memorable details and a great story to accompany it. In a perfect world, wedding blogs and magazines would be clamoring for this opportunity, but the fact is, sometimes it’s far more difficult to place than one may realize, especially if aiming for print.

Editorial calendars in the industry vary and you could have a fabulous fall themed wedding this past year that didn’t make the cut simply because the next round of magazines were aiming for submissions Spring/Summer 2012. Deadlines come and go very quickly and magazines often are working 6-9 months ahead of time, if not longer. Sure you could wait for the next round of Calls for Submission, but by then, the wedding may be far too old to be considered. This means the window of opportunity to submit to the right publication may be much smaller than you think.

The remedy? Keep track of the editorial calendars of local and national magazines to ensure you don’t miss that opportunity to showcase the very best of what you do.

If I have great images, my Wedding PR campaign will be successful.

Real wedding submissions are based in part on fabulous images but what most people don’t realize is that there are far more pieces to the puzzle. A beautifully shot wedding is a great start, but if they don’t include the fresh inspirational details in which the blogs and magazines want, then the odds of it getting published are greatly diminished.

A good submission will also include all of the details necessary to make life easier on the media- from a list of vendors and the contact information for the bride and groom to a general recap of the day’s events and why this particular wedding was so special.

Wedding PR will is a waste at the local level- I want to be BIG.

It’s easy for any of us to get the proverbial stars in our eyes when we experience the gratification of a national wedding blog or magazine feature. Look out wedding world, we say, I’m going big time. With this, we may start to put less priority on the blogs and magazine at the local level, simply because they won’t get the same traffic and prestige as the “big dogs.”

The fact is however, most wedding companies operate at the regional level. Their targeted brides tend to be the ones in their neighborhoods, who shop at their grocery stores and complain about the same expensive car shop down the road. They may certainly be spending their days perusing blogs and magazines from across the US, but they’re more than likely following the local media more regularly.

The local blogs and magazines may not give you the starry eyes you may get when you see your name on the national stage, but they are just as important in staying in touch with “your” bride.
Wedding PR has been found to consistently give wedding professionals a competitive edge while also building their brand. By understanding the above myths and how to overcome them, you will be the one with stars in your eyes in no time.

Meghan Ely is the owner of wedding marketing and wedding PR firm OFD Consulting. She is regular contributor to wedding marketing journal WedLock magazine and offers wedding marketing and wedding pr advice for wedding professionals in her Weddzilla advice column “Ask OFD.” She loves ruffle table runners and Royal Wedding Tchotchkes.

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