Ways to Market Your Brand With Imprinted Corporate Gifts

June 26, 2012 by  Filed under: Branding 

Using imprinted corporate gifts to market your brand has been an effective method for many years. People love to receive cool corporate swag that few others have. Business owners love the added value that gift-giving brings to their company.

The ways to create imprinted corporate gifts is virtually unlimited. Branding messages and company logos can be imprinted, engraved, embossed, or screen printed onto a variety of merchandise.

Popular items include screen printed tee shirts, engraved drinkware, embroidered blankets and clothing, personalized desk accessories, and high-tech gadgets like laser pens and USBflash drives.

Giving gifts to people who add value to your company is an affordable way to create lifelong relations. Branded merchandise can also be used to obtain new customers and get loyal customers to engage in marketing on your behalf.

There are numerous events and occasions that are appropriate for giving gifts. A lot of companies provide presents to recognize employee achievements and customer loyalty. Others give out holiday gifts or offer presents to celebrate birthdays and anniversaries.

In recent years, owners have started to shy away from passing out holiday gifts for fear they will be offensive. While Christmas is a popular holiday in America, it’s best to avoid providing Christmas gifts when uncertain of recipients’ religious beliefs.

The good news is there are plenty of gifts that can be used to celebrate holidays that aren’t centered on Christmas. When in doubt, it’s best to select generic merchandise such as journal books, writing pens, paperweights, and desk clocks.

Other good choices for holiday gifts include gourmet foods presented in logo imprinted hardwood boxes; glass picture frames; engraved crystal paperweights; and soft, cozy blankets.

Designing personalized business gifts necessitates advanced planning. The time required to produce imprinted merchandise varies on the type of merchandise and methods used to imprint marketing messages. For the most part, customization processes usually take 3 to 4 weeks unless there is a need to create a prototype mold.

One of the most popular gifts is branded corporate apparel. Owners can select from ball caps, hats, polo shirts, T-shirts, dress shirts, jackets, and slacks. Apparel can include embroidered or screen printed designs and is available in a wide range of fabrics.

Embossing and engraving is often used to imprint home and office accessories. A few of the more well-liked gifts include luxurious writing pens, desk calendar pads, leather briefcases and messenger bags, desk clocks, picture frames, and laser pointers.

Trade show giveaways are an effective manner for creating brand awareness. This kind of branded merchandise is generally less costly than corporate gifts, but still should be good quality items that are useful.

Something business owners need to consider when buying imprinted corporate gifts is the majority of companies that sell these items has minimum order requirements. Since owners need to order more than one item it’s advisable to select products that are appealing to a lot of people.

Imprinted corporate gifts are an affordable and effective method for branding your business and strengthening relationships. Gorilla Marketing has over 30 years experience helping owners design original promotion products that get people’s attention. Find out how easy it is to create your own promo gifts by visiting our website at http://www.GorillaMarketing.net.

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