Ways to Get Ideas for Custom Printing Marketing Materials

August 30, 2011 by  Filed under: Marketing 

There are several different places to get ideas for what types of custom printing marketing materials are needed. Oftentimes a business owner will know that they need marketing materials, however, they are unsure where to start or what kinds of methods that competitors or other businesses are using. Using the business’ network of customers, employees, and even competitors can help identify key areas where different online printing materials are key. These may include postcards, magnets, business cards, or banners.

Identify a Need

Identifying areas where paper and other marketing mediums are needed is the easiest and more important way to see where more branding could be utilized. Take a look at all areas of the business to see what could use some marketing love. Do all the salespeople have business cards? Is each area of the store and its products labeled clearly and correctly? These are the types of questions that can help identify where marketing and branding is needed.

Printing Service Website

Browsing a custom printing e-commerce website to see their available options can also provide great ideas and inspiration. Many times, a business owner may not even know that a certain product is offered. Knowing all the possibilities is key to having a well-rounded marketing presence. In addition, it is usually always easier to order all or most of the marketing materials from one company, in order to consolidate orders and to sometimes save on shipping costs. This also offers a higher probability that the entire order will come in all at one time, or at least in the same time period.

Ask Other Business Owners

Knowing other business owners can be a great resource here, even if they aren’t in the same industry. Asking them what they have done in the past to market their business, products, and services can give valuable ideas from seasoned business owners. Even though not all marketing materials will work best for all businesses, just knowing what others have done in the past can be a great benefit.

Check out the Competition

Joining a competition’s mailing list to receive their marketing materials is a common tactic that many businesses employ. This helps see what the competition is doing while also providing ideas for marketing materials that may have not been thought of previously.

All of the above resources can help business owners see the available marketing materials on the market and what could be best for their own business and its products.

Kelsey Jones is a writer for My1Stop.com, which is an online printing supplier of several products that include custom gift cards, custom t-shirts, duplex shipping labels, custom labels, and more.

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