Virtual Assistants: 10 Marketing Myths to Kick to the Curb

August 31, 2011 by  Filed under: Marketing 

When you think about marketing your Virtual Assisting business, are you excited and energized, or do you feel a sense of impending doom? Many business owners know they need to do marketing, yet the thought of promoting themselves can be uncomfortable… and even scary.

If you’re ready to do more marketing in your business, but don’t have a lot of experience, there are a few things that will make it more comfortable and effective. In addition, for business owners who’ve tried many marketing methods, yet haven’t had great results, there is change in mindset that can make it easier.

Here are some of the marketing myths that may be holding you back. If you buy into any of these ideas, kick them to the curb right now:

1. If I talk about my business I’m bragging.

2. People are going to be upset or offended if I contact them.

3. I don’t know enough about marketing.

4. I don’t want to bother people with an email or phone call.

5. I am afraid I’ll look silly.

6. I don’t want to be seen as a pushy salesperson.

7. I am too busy to do any marketing.

8. I’m afraid someone will think I’m a phony.

9. I don’t want to seem like a “know it all.”

10. I don’t know if I’m good enough!

All these myths have one thing in common: they’re focused on your concerns, rather than the concerns of the client. It’s hard to market this way because everything is personal and you’re in a vulnerable state of mind.

Instead, when you think about marketing, it works better if the client concerns and needs are what motivate you. This shift from marketing being about “you” (promoting) to it being about ‘”them'”(sharing what you have to offer with prospects) is a powerful one. When this mindset is changed, it becomes a lot easier and more comfortable to market and promote your business.

Consider what would happen if these negative ideas about marketing were turned on their heads. Here are few things to keep in mind in this process:

Marketing is a good thing. Marketing will grow your business, help you keep in touch with clients, and show you have the right stuff. Plus, people need your help out there! As a virtual professional this is the best time in history to market and take on clients remotely. So, it’s time to drop the notion that marketing is sleazy or negative. It’s necessary if you want to drum up new business.

Your skills are in demand. You have unique skills that the right customers want. If you’re not allowing others to get a glimpse into what you have to offer, you’re keeping your gifts, skills, and talents all to yourself. This isn’t fair to the clients out there who could really benefit from working with you (right?!).

Know your target client. A fair amount of marketing anxiety comes from not knowing your ideal client. Remember, you don’t need to market to everyone on the street. Instead, let the people who you’ve identified as target clients know about your business and what you do.

Marketing takes practice. Yes, marketing does take some risk and a leap into the unknown, but that the more you do it, the easier it gets. Once you get past the “who do I think I am?” phase, it’s easier to promote and see that the roof doesn’t collapse, the walls don’t cave in, and that people aren’t calling and emailing saying they are upset or offended. Life goes on and it gets easier with practice.

Donna Toothaker is CEO, founder and coach of Step It Up VA Coaching. These highly sought-after VA coaching programs have been created for established, successful VAs who wish to create the 6-figure business of their dreams. Visit to receive the free report, Top 3 Mistakes to Avoid in Creating a 6-Figure VA Business.

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