Using Promotional Items to Promote Service at Car Racing Events

May 17, 2012 by  Filed under: Marketing 

Many businesses these days have realized the wisdom of using promotional giveaway items to help build a wider customer base, to improve and consolidate customer relationships, to encourage sales, and to increase their brand visibility in the community. That’s not all they are useful for either. Promotional gift items are also an effective way to introduce and promote your range of new products and new services.

The advantages of using promotional products for advertising purposes are not limited to simply getting the word out there. They are also perfect for “keeping” the word out there, much more so than any other kind of more traditional advertising. Useful, handy, or curiosity items handed out as free gifts to your customers and prospects tend to hang around for much longer. If you were to use any traditional mode of advertising for an equally long period of time, it would cost your considerably more. After all, long term TV or radio spots are quite heavy on the pocket, and long term runs of print ads aren’t exactly cost effective.

Promotional gifts give you the double advantage of being pocket friendly and long lasting. Every time the item is used, it reminds the recipient and everyone around of your company. Car racing events can be an ideal venue for promotional giveaways for businesses that operate in any kind of automobile related fields. Car racing events have a very large footfall rate, and are great places to promote your business with imprinted and personalized items like promotional hats, brand printed caps, custom t-shirts and a range of other promotional outdoor products.

With a range of promotional racing themed and personalized promotional products from specialty gifts you can make a large difference in your overall marketing and promotions drives. Putting your company brand and a short advertising message on the promotional items can effectively expose a large number of prospects to your company’s services and products. With your slogan and number on a t-shirt, any client, employee or other recipient becomes a virtual walking billboard for your brand! Everywhere they go, everyone they meet, a large number of people see your brand and become aware of your services.

Effectively, this translates into an unprecedented visibility for your brand, giving a huge shot in the arm to your bottom line in the form of boosted sales, new clients, and more callbacks and conversions. The well thought out promotional car racing event promotional campaign can help you meet your corporate and business goals and to direct existing or prospective customers to any new products or services you might be launching. They also help generate substantially increased sales and drum up new business.

Promotional items for car racing events such as the ones available Action Printing Inc. also make good corporate gifts and promote better client and customer relationships. After all, everyone appreciates a quality, handy, useful gift that can be used and re-used many times, increasing your repeat visibility, and working on your advertising long after the time of the actual gifting!

Bob Simon is Marketing Director of Action Printing, the Promotional items Superstore. More information can be found at Promotional products.

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