Using Free Ads As Marketing Tools

June 30, 2009 by  Filed under: Advertising 

Marketing and advertisement needs investment and if you have a small advertising budget then it is possible to use free ads to your benefit. To keep sales up you need to constantly be advertising. Most individuals tend to advertise when they need sales and then stop advertising when business is good. To stop the fluctuation you need to be constantly advertising.

Some of the top advertising areas are on TV and the radio but many of use do not have the big bucks needed to take advantage of those options. You can plan and carry out a great advertising campaign by just using free ad sites. It is important to post your ads frequently and on sites that are viewed by your target market.

Ultimately the free ad must solve a problem or bring some kind of benefit to the consumer otherwise what is the point. It is important to be clear and precise. If the message is lost underneath all of the decoration then you are not using the right kind of ads.

When creating your free add always remember the golden rule of advertising, your product needs to be useful to the customer in some way. The customer needs to get a benefit from buying your services or product. Additionally the response always wins out of the logical reason and many times customers will use logic to justify why they just made an emotional purchase. Use this to your advantage when developing your articles.

If your product or service has a specific niche then you want to play this up. Try to post-free ads in specific categories, not just under general headings. You can also use keyword free ads so that when a search engine searches your ad will occur at the top of the list. As with any advertising you want to try to exploit the media you are using the most and this is possible by just focusing on online advertising through free websites.

When creating content in an ad remember that customers may think logically but they will always use emotion when making a purchase or decision. Many times they will come up with a logical explanation why they needed to make the purchase they just did, which was based of an emotional response. Design your ad so you will evoke an emotional response and you will be sure to see an increase in sales.

Placing a single ad is not enough to increase your site traffic or sales. Online marketing takes some time before changes are apparent and you will need to constantly be working on and changing your online ad campaign.

In order to build awareness you will need to expose as many individuals as possible to your ads. Most times free ads will only be posted for a specific amount of time so when that time is up you need to have another ad ready to replace the one that was just erased.

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