Using Corporate Gifts For Brand Recall

August 25, 2011 by  Filed under: Branding 

Companies would always have to come up with creative ways to promote their product, especially if they belong to an industry that is very competitive. Big businesses can spend millions for advertising costs, using television, radio and print ads as well as billboard promotions. However, even the biggest companies do not underestimate the impact of giving corporate gifts to their valued clients as a way to promote their products.

Corporate gifts are usually small, handy items with the company logo printed on them, which that are given to old and new clients, mainly for brand recall. Some examples of common corporate gifts are customized keychains, pens, mugs, small calculators, glass coasters, computer mouse, can openers, and even Swiss knives. Most of these items are handy, easy to carry items that the recipient can carry with them anywhere.

Corporate promotional products carry not just the name of the company, but also the message that the company values its clients, enough to give them tokens of appreciation. This simple gesture of gift giving may also extend not just to the company clients, but also to the employees, during company get-togethers or special holidays such as Christmas or company anniversaries. If a company shows appreciation of its employees by giving them corporate gifts, employee morale is boosted and this usually leads to improved productivity.

Every employee who receives even small tokens of appreciation will feel that the company values his or her contribution and this usually improves the employee’s desire to help the company succeed.

Corporate gifts do not necessarily have to be expensive. In fact, there are many companies that sell corporate promotional products on a wholesale basis. The more items you buy, the higher discounts you may get for your corporate promotional products. Remember to shop around and consider suppliers before making your purchase, to get the best deals possible.

During holidays such as Christmas, it is best to put your orders for corporate gifts way ahead of time, because there are many companies who place their orders at the same time. It is safe to at order your corporate promotional products at least a month, depending on the quantity that you require.

Corporate gifts can be a practical, affordable and effective way of advertising your brand. Your clients would feel that you appreciate their business, and this is an effective way of keeping your clients loyal to your brand. Giving corporate gifts is also one way to establish brand recall, so choose gifts that are handy and those that will be used by the recipient frequently.

Megan is a work-at-home mom who writes about family, children, personal finance and goal setting. She maintains several blogs, one of which is her Musings and Inspirations that shares tidbits of wisdom on various life experiences.

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