Use Video to Enhance Your Website Experience

April 25, 2012 by  Filed under: Advertising 

Have you noticed lately how many websites feature some kind of video on them? With high speed internet so readily available today, video has become one of the most powerful and efficient tools of visual communication. It is able to deliver a direct and clear message to a broad audience as well as focus viewers on something specific.

The digital age has made it available to turn any novice into a film producer. The ease of using many technological devices and easy to use software and apps provide accessible tools for creating your very own masterpiece.

YouTube also provides an easy entry point for adding video to your site. Recorded video can be put directly onto your website or on YouTube and linked to your web page. This is usually the preferred method to bypass any problems for devices that do not support Flash.

Like it or not, YouTube has set the standard for online video quality for use on websites. However, as we all know, the image your company portrays is very important. Before embarking down this path, think of your video as another brand-building tool.

In the world of business, having something professionally produced can enhance the perception to your potential customer. So there is a fine line which we all need to take a long hard look at when considering the idea of adding video to the web. A visually appealing video is an excellent way to present a product, service or brand and take user experience to a much more interactive level. Special effects, graphics, branding continuity, typographical treatment, music and professional scripting can really enhance the viewing experience. For this reason, elegant, creative and professional videos are becoming increasingly popular in web design today.

But don’t forget mobile devices. More and more people are accessing the web via their smart phones and tablets, so make sure your video is suitable for those devices too.

However, the best video has solid content. It’s short, to the point and has a singleness of purpose. To produce an effective video, think about the reason why you want to produce it in the first place. What is it supposed to do? What do you want the viewer to get from the experience? Draft a short statement of intent and then place yourself in the shoes of your customers and ask yourself, what do I want to learn from watching this?

How do you determine what your video should be about? Ask a friend, your spouse or relatives what one thing they would like to know about your product or service. Some examples of the kinds of videos that can be produced are:

Training
Product demonstration
How to…
Announcements
Product rollouts
Informative and timely news
Entertainment
Special events

And there are many more applications… Just use your imagination. But keep in mind, if you are looking for a strong engagement by the audience, adding an element of entertainment will hold their interest longer.

So if your website could use some “motion”, think about adding video. It will pay dividends to the viewer’s web experience and your company’s bottom line.

A full service graphic design and marketing firm based in Champaign, Illinois, specializing in brand development and implementation.
http://www.robertsdesigncompany.com

Article Source:
http://EzineArticles.com/?expert=Rod_Roberts

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