Top 5 Reasons to Have a Mobile App As a Business

September 30, 2011 by  Filed under: Advertising 

5 reasons why every business needs a mobile application. In this day and age, technology is growing and changing faster than ever. With the increasing popularity of smartphones and tablets, user friendly and innovative mobile applications are in especially high demand. Mobile applications have significantly changed the way business is performed by enhancing the user experience and making your customers and employees feel more connected. If you want your business to have that cutting edge bite, it is important for your business to use technology to your advantage. The top 5 benefits of mobile applications for your business include:

1. Ability to pinpoint user’s location. Location based services give you the ability to track customer check-ins and peak traffic times. Services such as Foursquare or Yelp allow you to offer coupons or promotions to customers who check-in to your business, and also collects their demographic information. This will help to customize your ad campaigns to appeal to your specific main target market.

2. Serve your business better. Want to go paperless? You can create an application showcasing your inventory and merchandise, which makes bringing bulky paper catalogs and forms to client meetings a thing of the past. Having a hard time keeping up with your staff? Your employees can stay up to the minute on sudden scheduling or daily task changes with a mobile application created specifically to keep your team notified and organized.

3. Increase exposure and brand awareness. Mobile applications aren’t only for big corporations. Brands large and small are shown to create a buzz amongst users by using mobile applications for marketing; more so than the mobile web does alone. Perhaps its the functionality and click-ability that a website made for the mobile web simply lacks. Mobile applications are used to engage your current customer base, and to bring in new customers who are curious as to what all the hype is about.

4. Push notifications. One of the most simple ways to advertise is by utilizing push notifications. When you have special offers, coupons, or events you want to promote, push notifications will send an alert directly to your customers mobile device. Sudden change at your business? Push notifications convey information in real-time, keeping your customers up to date on the latest news or updates at your business.

5. Improve productivity. Most people these days don’t have time to even sit down at a computer, let alone browse through dozens of web pages to find the information they’re looking for. With a mobile application, you can cut down the time it takes to do a task. This makes it especially easy for your customers to access their account, order supplies, request quotes, or keep in contact with you; all condensed to one single application on their mobile device. Most importantly, one thing all businesses know: Time is money.

With today’s huge emphasis on mobility trends, make your business stand out against the competition with a mobile application.

For more information, visit Smurk Creative. Go ahead… Be satisfied.

Donny Michel

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