Top 3 Tips to Increase Event Exposure on YouTube

May 16, 2012 by  Filed under: Marketing 

Are you seeking more visibility for your events? Achieving that now is easier than ever before. Events are now more social. Organizers are exploring various publicity platforms to attract their target traffic. Recently, video marketing is being excessively used by organizers to increase the event’s visibility to the world. If you want massive views, exposure and target traffic for your events, you need to focus on an audience base in YouTube, the leading online video portal.

The audience of YouTube is known as subscribers, who have chosen to “follow” your channel and your content so they can stay updated on your latest video posts. Thus, your subscribers can be a raving fan, who watches, comments and shares your videos with others. What you get is an extensive online fan base and exposure of your brand.

This article will reveal three simple tips that can help you get more subscribers and increase your online visibility through your YouTube Channel.

1. Attract Subscribers

The simplest way to increase your visibility is to get more subscribers. A viewer cannot read your mind. Thus, your videos have to be persuasive enough with a compelling call to action. Ask them to click the “Subscribe” button placed right above the video.

What creates a compelling call to action? It’s all about telling your viewers

· What to do

· How to do

· Why to do

If your viewers can relate to all the above three points, subscribing to your video will be a no-brainer. For example, your call to action message may run like this: “Subscribe to our best event bytes and exclusive marketing tips by clicking on the button”.

2. Use Annotations

Annotations are one of the frequently used tools in the event industry, but a few strategically placed annotations can work wonders. These are a kind of sticky notes, that you can paste on your video after it has been uploaded on YouTube.

How do you use annotation for your event video?

Annotations are of two kinds: Call-to-action annotation and Click-to-action annotation. The first one is used as a “speech bubble”, right below the subscribe button. It can be added to all your existing videos. The Click-to- action is more persuasive. While mentioning your call to action, add an image, graphic or “button” to the video and cover it with a Spotlightannotation and link it directlyto your channel subscribe page.

3. Embed your YouTube video with corporate blog

Do you think Your YouTube video is already getting enough traffic? In that case, you can leverage these visitors to become subscribers to your channel. A great way to do that is to embed the YouTube video with your blog.

Installing the YouTube Subscription Widget to the sidebar of your blog can make it simple for the viewers to search for your videos.

It’s time to share your goals with the world and YouTube video marketing is offering you the right kind of platform and exposure at an opportune time.

Jonathan is a professional event planner. Event professionals worldwide are increasingly relying on automated software to streamline the online event registration, payment management, and attendee relationship management. Acteva is the market leader in providing event registration solutions at competitive price.

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