Tips For Running Effective Mobile Marketing Campaigns

February 23, 2012 by  Filed under: Marketing 

When you want to implement a mobile marketing strategy, you can feel somewhat overwhelmed at all the things to consider and not know where to start. This article will help you get started and hone your mobile marketing skills.

Easy accessibility can be the extra push that makes a customer in the vicinity choose your business over competitors. Adding maps to your website, that are mobile friendly, can help bring in new customers.

Keep up with the latest technological innovations and apply them to your marketing plan to stay competitive. Remember that mobile customers can come or go due to influences outside of your market. No customer base ever really changes unless the entire market dictates the change.

Encourage your customers to check in regularly on your app by having them looking for promotions and specials. This can also increase your brand recognition and foot-traffic. Consult a professional if you want to develop one yourself – prices of apps can vary wildly.

Consider purchasing dedicated short codes rather than sharing codes. They’re not cheap at about $2,000 – but they can link to your brand. People will start to associate your short code with your company. If you are persistent, you can get special offers and save money. Advertise your campaign and bring it up in various ads, on social networks, and on your site. Present it as a popular and fun way of staying updated with your offers. If your campaign is perceived as helpful, many people will sign up.

If your company decides to move forward with developing its own mobile app, ensure that it is something that your customers will appreciate for its convenience and relevance. If the app you have devised for your business isn’t fitting or convenient, it is only going to bring negative attention to your business.

Making an appealing and attractive mobile website can be difficult. You may want to leave this to the professionals if you are in doubt of your talent at all. Spending money on professionals for site improvements is a great way to make sure your site works well for mobile marketing.

The best way to choose the right company for you – is to do a little research. Find one that works for your business and budget. Although there are a lot of different mobile marketing techniques, they all share a few things in common. Usually the only differences are in the level of technology involved and how that technology is utilized.

Tony Mena The Network Warrior is a Networker and Marketer – Expert on mobile marketing – Shows you on how you and your company can benefit from mobile marketing and more.

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