Tips For Buyers: How To Work Trade Show Displays

August 24, 2011 by  Filed under: Marketing 

When most people think of trade show displays, they often consider the exhibitors who work at the convention. However, these events can’t happen without buyers. If you have the opportunity to attend an event and see what companies are offering at their trade show exhibits, you’re in luck. Don’t just go into these events blindly, though. Instead, formulate a plan of attack and you’ll make the most out of your time there.

Tip #1: Don’t Feel Like You Must Visit Your Vendors’ Trade Show Exhibits

The vendors you already use likely want you to stop by and visit with them. You can certainly choose to do this, but if you’re happy with their service and don’t have any intention of switching companies, it could be a waste of valuable time to linger at their trade show displays.

Instead, look for companies that can fix an unresolved problem. This is the time that you can talk to multiple vendors and see which one best meets your needs. If questions arise after talking to one vendor or you are offered an amazing price on a product or service, revisit the competition to see how they can sweeten your deal.

Tip #2: Walk The Event More Than Once

When you first arrive, the sea of trade show exhibits can be intimidating. Don’t worry about stopping at any vendor’s booth until you walk the entire venue. Walking around the venue lets you take notes on which companies you must visit, which companies you want to visit and which ones you want to stay away from. Your time at the event will be limited so it’s important to have a schedule and try to stick to it as closely as possible.

After you talk to the businesses on your ‘must see’ list, walk the venue again. This will give you a chance to see if you’ve missed an important vendor or if new ones have set up a trade show booth.

Tip #3: Don’t Be Pressured Into Signing A Contract

Most businesses won’t expect to close a sale at the event. However, a few vendors may try to pressure you into signing a contract right then and there. If you’re being pressured into signing up for a product or service that you don’t need, let them know you’re not the decision maker (even if you are!), take the vendor’s contact information and walk away. If they offer a ‘special, limited time’ price, don’t be fooled. A business is never going to lose a sale just because you want a couple of days to think about it or discuss it with your boss or coworkers.

Approaching trade show exhibits as a buyer has an entirely different set of rules, especially if you’ve never been to one before. Create a plan to determine which vendors you want to see before you go, make sure to walk the venue before you do anything else and don’t feel like you must sign a contract there on the spot. Heeding these tips can help ensure a successful time at event.

Chris Harmen is a writer for Skyline Exhibits MidSouth, a company that creates trade show displays in Fayetteville. The company’s many different designs ensure there are Fayetteville trade show exhibits for everyone.

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