The Sudden Rise of Facebook Advertising Price

May 17, 2012 by  Filed under: Advertising 

Facebook advertising is one of the best ways to ensure a steady traffic to your website. This is what makes your brand, company or service well-known and popular all over the social network market. The scheme being used in this type of advertising is that they will bring you the direct market and targets the right people based on your preferred criteria such as their geographical location, gender, age, and organization where they are actively involved in.

Ever since the beginning or launching of Facebook way back 2004, Facebook has become the most wanted and visited social network media of millions of users worldwide. This is the main reason why many advertisers are now taking advantage of the site to advertise their products.

Advertisers use their own popularity for advertising promoting their products or services in Facebook. With this, Facebook has become the favorite spot among the marketers and online entrepreneurs. Advertising on Facebook is easier to do and costs significantly lesser, even when placing their business profile over the site. Facebook advertising price is inexpensive compared to old newspaper ads, televisions, magazines and even online advertisers. In fact, Facebook has floods of advertisers investing on the social site nowadays.

Due to its ever-increasing popularity, efficiency and usefulness all over the world, Facebook advertising price has increased by 74 percent after more than 4 years of being the world’s largest social market.

According to the latest survey of TBG Digital, an independent marketing firm focusing on social media, Facebook advertising price now displays charges per 1000 of impressions ranging up to 45 % across UK, France, Germany and in US. This is due to the fact that Facebook now has dominated the social network marketing sector and fast growing advertising fields even surpassing Google.

Analysis reports from TBG and Effect Frontier show that cost-per-clicks ads dramatically increased by 22% from April to June this year. This was based on the 200bn ad impressions in three months, from 167 users.

Webtrends’ study for this year said that the Facebook’s CTR or “click through rate” for an ad is averaging into 0.05% of the users in 2010 with its average cost per click of $0.49 cents. However, despite the advertisement price increase on Facebook’s Ad service, Facebook advertising price is still much lower compared to other advertising methods online.

Though Facebook ads like click through rates have increased its market budget, Facebook advertising still remains far better than the traditional banner advertisements.

According to the result of the eMarketer, Facebook revenue has risen up to 104% which is 3.27 billion lower than Facebook’s first estimation of 4.05 billion on 2011, but two times higher than the Facebook revenues of 2009. This decline from its first estimated future revenue for this year did not take into account the overall wages of the business of Facebook.

Weighing the odds between other services and Facebook Ads, you’re still better off with Facebook even at a slightly higher rate. This change shows that the social media industry is a dynamic force that goes with the ever-changing tide of our world’s economy.

Victoria Murphy is a Facebook Marketing expert who have gained success in her online business through years of research on advertising on Facebook. Her passion has led her to success and she’s always willing to share powerful tips, tricks and secrets about Facebook Advertising Price.

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