The Rebirth of Direct Mail: EDDM Has Changed Everything

October 21, 2011 by  Filed under: Marketing 

Direct mail has always been an effective way of advertising in targeted local neighborhoods. But with the complex processes involved, and the high cost of sending, producing, and prepping mailers, many direct marketing experts thought it was a dying marketing strategy.

Well not any more. Everything has changed since the introduction of the Every Door Direct Mail program from the United States Postal Service. Now any business, small or large, can design, print, and deliver powerful marketing collateral to a targeted audience at a fraction of the cost.

While the basic approach and the process remains the same under Every Door Direct Mail, what changes is the complex nature of the process and the costs involved.

The program offers a fantastically simplistic way to choose and deliver advertising materials. The intuitive website of the program offers a step-by-step guidance on starting a marketing campaign, making it easy – even for a novice professional.

The costs involved with the EDDM program are quite affordable and go as low as $0.29 per home for a turnkey campaign (including the professional design, printing, folding, and distribution).

Even better, there are no mailing lists to be maintained, no permits required, and no payment for ink jetting names and addresses onto the mailers. All these aspects have lowered the cost of marketing campaigns while simultaneously making the process much easier.

With the added recent introduction of the U-Select (home targeting) tool, anyone can customize and initiate a direct mail campaign online – in less than ten minutes. Any advertiser can hand-pick their delivery areas, online, by simply pointing and clicking on the postal routes (neighborhoods) where they wish to send offers.

In layman’s terms, direct mail just got cheaper, faster, easier, and better.

The EDDM program is ideal for small businesses including: restaurants, attorneys, contractors, realtors, doctors, retail businesses, auto dealerships, and many others such as salons or home services.

Each week, millions upon millions of advertisements deliver to home, using this powerful new solution.

Are your mailers going to deliver into customer homes next?

Good luck and happy marketing!

Chris Barr is a marketing professional and graduate of Christopher Newport University. His areas of expertise include direct mail, internet marketing, copy writing, SEO, and new business development. Chris currently serves as Marketing Director for Taradel LLC in Richmond, VA.

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