The Most Powerful Words In Marketing

May 17, 2012 by  Filed under: Marketing 

The words you use to communicate with your customers are very important. Copy writing is all about hitting your prospects hot buttons and getting them to take action. There are certain words which when used correctly virtually guarantee you a great response rate.

Below I’ve listed a number of these copy writing “power words”. Use them in your brochures, web sites or sales letters and see the impact they have on your marketing.


The most powerful word you can use.We all love anything that’s Free. Free will always draw the eye and will ensure that the sentence is read.


We all want things to be easy. We want results to be easy to achieve. We want everything easy. If your product or service makes peoples’ lives easier, make sure you tell them.


The magic word in all good copy. Using the word ‘you’ forces you to have a personal conversation with the person reading it.

No Risk

If customers perceive there to be a risk in buying your product, then they probably won’t. If you can remove that risk then the decision to buy from you becomes so much easier. Remove the risk, massively grow your sales.


Everyone wants the ‘new’ thing. We may be bored with old stuff but something ‘new’ may well get our interest.


Scarcity is an important marketing tool. If there is a limited supply of your product, customers will take action out of fear of missing out.


People don’t want to have to wrestle with something complicated. If it’s simple and you don’t have to be a genius to understand it I may be interested.


People buy things that are going to solve their problem. Outline the problem and then demonstrate how you can solve it.


The ultimate risk elimination is the guarantee. Take away the risk and there’s no reason for me not to buy from you.


There’s something about the word ‘Yes’ It just works wonders. When you speak to customers use it a lot.


It’s important to use the word important. People want to know about important things and it’s a word that grabs the reader’s attention. And that’s important!


We all want things to happen fast. If you can do it – tell them.

Proven / Proof

If you can prove the claims you’re making, you remove the scope for scepticism.


There comes a point when you need to tell your customer what to do. They need to call you, or order from you or ‘click here.’ But you don’t want them doing it tomorrow or next week. You want them to do it now.

So make sure your copy is full of these “power words” and just see the response levels you get.

Mike Jennings runs Business Development Advisors – a marketing consultancy based near Guildford in England. BDA does companies’ marketing for them in order to grow the business and win new customers. Please find more information at

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