The Importance of Having High Visibility Business Signage

April 25, 2012 by  Filed under: Advertising 

Businesses are, for the most part, members of a highly competitive environment. In order to succeed, a business must communicate with its customers in a quick and effective manner regarding any of the products or services it offers. For the majority of businesses, the most cost-effective and efficient form of advertising to potential clients and customers is high-visibility signage.

High-visibility signage is a business’s most basic link to its clients. This holds true whether the sign’s goal is to encourage an impulse to “stop and shop,” to promote awareness of the business’s product or service for future purposes or to provide a vista point identifying the business building site and location to aid clients in finding where your business is located. In the United States’ retail economy, high-visibility business signage is a symbol of the most universal of all advertising options, ahead of T.V., radio, print media, and direct mailing services. Today’s business signage is more expansive and innovative than ever before. It effectively performs an extremely vital communication function in an attractive manner.

Every business in today’s society needs to develop a business strategy that includes an effective high-visibility signage campaign. The needs of a local retailer regarding signs and signage are highly dissimilar from those of a company that has a national presence. A small local business typically can not afford expensive mass media advertising, such as T.V. or radio ads, to present and/or bolster up their intended campaign message. Their business sign is their key method of advertising and gaining clientele.

The cost of mass media advertising is usually calculated based upon a ratio involving the number of exposures a campaign receives. A business sign, however, is permanent and a one-time expense. Unlike other forms of media, business signs are exclusive to the single business that they advertise. Also, in contrast to other mass media, high-visibility business signage has the potential to be seen by customers 24/7, 365 days per year. Due to the fact that a high-visibility sign’s amount of exposure to passersby is ongoing, and may very likely occur more than once, it is easy for one to see just how important having a high-visibility sign for your business really is. It is imperative that signage communicate an effective and attractive image in order for the business to attract clientele. To be more precise, it is just as critical for today’s businesses to put forth the proper image to passersby, as it is for the public as a whole to provide consumers with an appealing retail setting.

The primary goal of any piece of high-visibility signage is to draw the attention of prospective clients and convince them to stop and see what the corresponding business has to offer. Signage is typically the only noticeable clue that informs potential customers that a business exists and where it is located. For this reason, selecting a site for your business is crucial, because you want your sign and your business to be easily seen and found by any and all of your future customers.

Having a street front building offers businesses the opportunity to more readily attract and interact with each passing customer. If you have a well-designed sign, that is visible to the street, you can maximize this advantage.

So, as you can see, having a well-placed and highly visible sign at your business is crucial! It is a cost-effective investment that will surprise you in the amount of publicity it can bring in. Don’t hesitate in contacting a local sign design/fabrication supplier today! You, nor your customers, will regret your decision!

If your business in Greensboro, NC is seeking professional high-visibility signage, Sign Resources of NC will work with you to design, create and install your custom business sign to get you noticed!

Article Source:
http://EzineArticles.com/?expert=Jim_Braun

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