The Importance of Greeting Cards to Your Business

September 28, 2011 by  Filed under: Marketing 

Some companies use the internet as a way of sending Christmas greetings, seasonal messages and birthday wishes. They advocate a green policy and may even communicate to their customers that money saved on stationery and postage has been sent to charity.

The truth is though that many of us still like to receive cards in the post, display them for a time and enjoy the attractive display, how popular we appear to be and the fact that our service providers have thought enough of us to go to the trouble of sending a card. Often these cards serve to remind us to renew contact with a supplier.

– Birthday cards, congratulations and special occasion cards are especially important. They demonstrate that someone has listened to the client and made a note of relevant occasions in their life. Many salons and personal service providers appreciate the importance of acknowledging a client’s individual key events. Even though a client accepts that it is part of a business strategy it is still an important touch to send a card saying that they are being thought of.

– Hand write the message and make it personal. If you are going to the trouble and expense of sending out cards take the time to write an appropriate message. Keep it discrete, especially if you are a therapist or offer personal services; cards can be read by many people. But use it as an important opportunity to reconnect with your customer base and remind them of your presence in a positive way.

– A special offer is a useful addition to a greeting card. Whether it be vouchers, a discount card or promotion, presenting it as a gift to mark their birthday, Christmas or some other special occasion can be a good way of encouraging them to use your company. Include a time limit on the offer so that is not open-ended and gets forgotten about. That way they become motivated to get in touch and use it sooner rather than later.

– Using good quality card with a professional design means that you convey a good impression. Christmas cards may be displayed for a few weeks, so sending them out in good time, having an appropriate picture and message that is comfortable for the recipient to display, looking smart and professional are all important facts to consider. Remember the obvious: name, address, contact details, opening hours, especially over any holidays, and include information of any changes to your situation.

– September and October are also a good time to plan your calendar, wall-planner and diary requirements for your customers. These items are used by everyone, often over the whole year. Many businesses get inundated with calendars and diaries so take special care to ensure that yours in the one they keep. Sending diaries out early enough is important. Many people switch over to their new diary in late November or early December, so consider this when you plan ahead.

– Determine how your clients use their diaries. A week to view is often more manageable than a page for each day of the week. Include facts, figures and information that will be of use to your customers as well as plenty of detail about your ability to help and support them. Other give aways may also be useful to consider and comparatively inexpensive at Christmas. Think about small items that can be inscribed with your name and contact details, like pens, mouse mats, mugs, stress balls. Items small enough to keep handy, that serve a useful purpose and keep your company name and information readily to hand.

Planning your requirements in good time gives you the opportunity to get a good deal on printing and graphic design. Ensuring that your cards and gifts are good quality means that they are more likely to be kept and used, whilst conveying a positive and professional impression of you and your business.

Susan Leigh is a Counsellor and Hypnotherapist who works with stressed individuals to promote confidence and self belief, with couples in crisis to improve communications and understanding and with business clients to support the health and motivation levels of individuals and teams.

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