The Criticality Of Finding A Wholesale Supplier

August 30, 2011 by  Filed under: Marketing 

The number one mistake that an online retailer can make today is to overlook or deprioritize the task of finding good wholesale suppliers. It is easy to get involved in designing your website for the look and feel, adding new tools and applications and even spend hours marketing. But, if you have a substandard wholesale supplier, your customers are most likely to have a substandard experience and that is what they will communicate to their friends and family. Here are some reasons why wholesalers can be so important to your business.

• Pivotal Role: A wholesaler provides several services. The primary service is to break bulk. Secondly, they provide you with trade finance in terms of credit. It should not be difficult to see why a startup is so dependent on a wholesaler. As a startup, one needs the least inventory possible and good wholesalers can help you achieve that. In addition, you need to ensure that you don’t run out of cash. Bank loans and overdrafts are not available to startups most of the time. Even if they are, the interest is too much and eats up your profits. Hence, it is advisable to look at a wholesale list and spend some time in finding the best suppliers before decisioning to zero down.

• Your Variety Depends On Them: A wholesale supplier can have a significant effect on the amount of variety that you can offer to your customers. Especially if you are in the online business, wholesalers provide you with the opportunity to list their products on your website and then they supply from the backend. It is a known fact that more variety attracts more customers. Finding a good wholesale supplier could therefore take you a long way in your marketing efforts.

• Your Customer Service Depends on Them: Dependency is very important in the retail business. If the customers believe that they will get what they want when they want, from you every time, they will be brand loyal and your sales will increase predictably. On the other hand, if there are frequent stock outs you may lose customers and have a tough time finding new ones. If you are planning to make your business customer oriented, then it is advisable that you have a good look before you choose your wholesale suppliers.

• Your Cost Depends On Them: A good wholesale supplier can help you cut your inventory and operating costs.

Wholesale forum is a single point source to find everything about wholesale directory and dropship directory. Register with wholesaleforum and get access to many discussions related to UK wholesale suppliers.

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