The Bigger The Better! Advertising With Every Door Direct Mail

August 12, 2011 by  Filed under: Advertising 

For any business, large or small, what matters most is effective marketing that result in sales. The techniques employed are very important in determining how many new customers will ultimately place orders.

For decades, direct mail has been the dominant method of advertising for virtually every industry. Radio, television, and internet strategies are also effective, but nothing is more interactive than putting a physical offer into the hands of a potential customer. You can turn off a tv, radio, or close out an internet browser, but you can’t “turn off” a direct mail offer.

With this simple fact in mind, Every Door Direct Mail™ (the popular new program from the United States Postal Service) provides all business owners with the tools needed to find new local customers, fast. The EDDM service is the ultimate way to deliver huge flyers, brochures, postcards, or takeout menus to “every door” in your target areas.

One general rule that every direct mail advertiser should follow:
“The bigger the ad, the better the response.”

Flyrs have to be designed with the consumer in mind. When you go to get your mail each day, you instantly notice the largest mailers first. Magazine, catalogs, and jumbo-sized flyers instantly grab your attention. While smaller envelopes and letters are noticed on a secondary level. Business owners should put themselves in the shoes of the consumer and think about what kind of information would “pop out” at them when sorting the mail.

If you mail huge full-color flyers, you will increase your visibility while simultaneously increasing the amount of space for your text, photos, and offers. then there is more room to fit in all the information about the service. The only thing more important than the size of the flyer is the offer itself. Naturally, the bigger the flyer, the bigger the offer can be.

So, the next time you plan a marketing campaign for your business, take advantage of the successful new Every Direct Mail Program™ and send out huge flyers to specific local areas. Your sales will increase and you will build a more credible reputation at the local level.

Remember, it’s better to send out five thousand jumbo-sized flyers than ten thousand small flyers.

Good luck, start planning your next direct mail campaign today!

Chris Barr is a marketing professional and graduate of Christopher Newport University. His areas of expertise include direct mail, internet marketing, copy writing, SEO, and new business development. Chris currently serves as Marketing Director for Taradel LLC in Richmond, VA.

Copyright© 2010 Taradel, LLC. All rights reserved.

Article Source:

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

You must be logged in to post a comment.

Prev Post:
Next Post: