The Benefits Of A Registered Trademark

June 26, 2012 by  Filed under: Branding 

If you are considering getting a trademark for your business and you’re not well informed on the procedures, it is advisable to get as much information as you can before you start the process. The first step is to visit the website of an Intellectual Property Agency to get proper guidance on how to go about it. Some people are only aware of the income tax benefit that can come with registering a trademark. However, there is so much more that you can get when you registered trademark.

One of the benefits that you are able to get with a registered trademark is that you have the right to be able to conduct exclusive operations with the trademark in the entire region for which the trademark is registered, even if the trademark is not in use. This is more advantageous compared to the unregistered trademark because you would only be able to use that within a given geographical area. In order to be able to get the best returns, you need to properly register, since this offers you a wider platform of operation.

Those with unregistered trademarks are at great risks of damaging their distinctiveness in the event that licensing is conducted. However, for those who have registered trademarks, the level or the risk is reduced since the owners are offered the chance of registering as licensed users. This will ensure that you as a licensed user of the trademark will be able to have control over the quality of products that are distributed under the trademark.

With a registered trademark, you are able to get protection in case a competitor in the market is aiming at using the symbol in a manner that depreciates your goodwill. In fact, section 23 of the Trademarks Act outlines the prohibition of the use of a registered trademark by another person who is not signed to it in a manner that is likely to lead to the depreciation of the goodwill of the true owner. On the other hand, assertion to the owner of an unregistered trademark may only be against the competitor. With a registered trademark, you have the right to take anyone who uses the trademark illegally or causes any infringement to either the Federal court of the specific region or the Provincial court for compensation.

When you register your trademark and have declared the use of the trademark, you are able to easily seek registration in other foreign countries. However, without the trademark having been registered, you may not be able to get the registration from those countries. In fact, with a registered trademark, the process of seeking registration in other foreign countries may also be shortened compared to that one that is not registered. However, you need to note that the trademark registration laws may not be same in all the countries and so you might come across certain requirements that might not apply.

Whether you are an international or local start up business, the importance of trademarking your name and logo cannot be understated. We all know the importance of branding and name recognition in the business world, and this begins with protecting your name and brand. Protect yourself and make sure you are properly registered today!

Have you been meaning to register your logo, name or slogan? Don’t wait until someone else does and contact the trade-mark specialists at

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