The Basics of Construction Marketing

June 23, 2012 by  Filed under: Marketing 

Often, a tradesman or construction professional will have a lot of skill in their specific trade, but don’t have a lot of experience in the business of contracting. I see this example a lot.

A painter or plumber or carpenter has been working for a company for many years and has learned all that he can learn. He is at the top of his pay scale and can’t go any further. So he decides to go out on his own.

He gets all the paperwork together, buys the equipment that he needs, and maybe even starts a website. Then he just sits there waiting for the business to come in. Unfortunately, it doesn’t ever work out like that. It takes a lot of hard work and a lot of specialized knowledge to get construction leads.

Even if you have a construction website, it is often hard to drive traffic to the site and convert that traffic into leads that will make you some money. So I’ll outline the things you need to do when you start a construction company and want to get some leads coming in.

1. Start posting on Craigslist. This will get you some exposure and will start getting you leads right away. They aren’t always the best quality leads but anything will do when you are just getting started. Don’t look a gift horse in the mouth. Post every day but don’t over do it. It will only take you so far.

2. Start a Facebook page, a Google+ Page, and a Twitter account. You can do this even before you start a construction website because they are fast and painless to get started. Make sure to put a lot of pictures of your previous work and interact as much as possible.

3. Set up your Local Search pages. You need to set up your Google+ local pages and your yahoo local page and your Bing local page. These are the easiest way to get traffic to your website and your phone to start ringing. It just takes a little work to make these methods start working for you.

4. Finally set up your web page. It needs to be professional, fast, and information packed. Don’t skimp on this part. It is the first impression that you will make on any potential clients. You need to impress them with lots of photos of your jobs. Also include lots of client reviews. Make it easy to navigate and find what they need. Oh, and don’t forget to put your name and phone number on the top of every single page. Also include your service area in an easy to find location. Its imperative that people know who you are, where you work, and how to contact you.

5. After you have all of your online properties taken care of, it is time to start working offline. Make sure to get a sign for your truck. Also get some signs for the clients yard.

I wouldn’t worry about getting a yellow pages ad yet. They are very expensive and don’t really work all that well. It really depends on the type of contracting you do and the age of your clients.

To sum up, if you want to start getting clients in the door, you need to follow these easy steps. Just figure out where the clients are, and put your message in front of them. Construction Marketing is not really all that hard, you just have to know where to start.

Construction Marketing Tips

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