The Advantages Of Branded Corporate Gifts

April 3, 2012 by  Filed under: Branding 

Branded corporate gifts can help to create a visible presence for businesses. Distributing free products to existing and potential customers will act to remind them of the business or company every time they use the product. It may also promote brand loyalty amongst customers. When deciding to use this form of marketing it will typically be important to consider the type of products that are most likely to be regularly used by customers and budget implications. This will help to ensure that products are good value for money and that have a high take up rate.

There are typically a wide range of products suitable for promotional gifting. These are likely to include brand pens and pencils, umbrellas, coffee cups and bags. The type of product selected may be influenced by the type of business and how items will be distributed to potential customers.

Pens are often a good choice for promotional products as they are used regularly and having a corporate name on them will help to remind customers of the company every time they use it. They are also a relatively inexpensive marketing item for a company to purchase and are suitable for distribution at a variety of events and occasions. Pens with a company logo could end up in a variety of highly visible places including office and reception environments.

Promotional products may be varied for different events such as trade shows, conferences and exhibitions. At outside events a company may want to have a big company presence and business logo folders and notebooks may prove useful items to distribute. These products can look very professional and are normally available in a wide range of materials and styles.

A good way of drawing customers to a business may be to distribute promotional bags filled with brand gifts. These do not have to be expensive and can be made up of high quality inexpensive products such as desk top items, sweets and chocolate, pens and key rings. Potential clients are likely to be drawn to these type of items and want to take them away with them.

Some products can be ideal for raising the profile of a company in the wider community. Umbrellas for example will draw attention when used out in public. These products are likely to be used regularly bringing visibility every time they are used and potentially drawing new clients to a business.

Business will probably want to meet with a specialized brand marketing company to discuss the design for products. It will likely be important for items to look professionally designed as this will make it more likely that the product will be regularly used. Whilst business will be keen to have their logo strongly visible the design aspect will also be important so as to appeal to customers.

Branded corporate gifts can be a perfect way of widening the customer base of a business. It can be a good value for money marketing tool as items do not have to be costly and can have long lasting effects. The variety of brand products available means that there is likely to be something to suit all businesses and work events.

For more information about branded corporate gifts please feel free to visit our website at

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