The Advantage of Using Feedback Form to Improve Customer Service

May 17, 2012 by  Filed under: Marketing 

Feedback Form is one excellent medium for gathering comments, suggestions and customers’ views about your business. It is a good way of knowing how you are faring in your customer service.

If you have a feedback form attached to your website, you deliberately provide a gateway for continuous customer engagement. Of course, it is assumed that garnering more information from your customers through the feedback form means that you are actively responding to the information submitted to you.

With the ongoing trend where most of your customers are buying or shopping online, it is very important that your website has feedback form. It is also important that you must be candid about how you deal with the feedbacks being submitted to you.

Make sure that your feedback form is accessed easily. Offer several ways in which your customers could give their feedback. The customary feedback form will do but you must also provide email address, fax number, mobile and land phone. You may place an invitation for your customers to visit you personally if they wanted to.

Customers would be delighted to read your gracious attitude when after they submitted the feedback form they filled up a message of appreciation would pop up to welcome their comments. This creates the impression that your customers have great part in shaping your business as you express your gratitude and you are happy to act on their feedback.

Some sites provide animation and video to spark the interest of their customers to fill up the feedback form. For them, getting feedback from their clients is their way of gauging how they may improve their customer service. It is also through this feedback mechanism where they learn about the status of their products, especially those newly launched.

Feedback form could be presented as a poll where customers could tick their choice for the specific matter that you are presenting. You may opt to provide venue for discussing further their opinion.

Take note that you must be able to collate the information gathered through your feedback form and provide immediate actions, especially to feedbacks that need urgent response.

Expect more customer engagement when they are getting responses for the feedback that they submit to you. Meaning, you must clearly state in your website how your company responds to customer feedback. Present a customer-friendly feedback policy that is easy to read, understand and follow.

Don’t fret about the thought of being inundated with customer feedbacks, the effort and expenses to process the information. Think about what your business can gain successfully in your customer service engagement if you have a solid feedback form system.

Find the interactive feedback form that provides complete portal for getting customer comments and suggestions that is vital for improving your customer service engagement. Make use of innovative customer feedback form program that enables you to process and update information that comes through your site and other media.

Jonan is a freelance writer, researcher, editor, ghostwriter, PR writer who has the passion to write about any topic. He currently writes about business software solutions in the aspect of customer service, feedback form, and IT help desk.

Customer service, feedback form, and IT help desk are parts of One Desk, a unified suite of social product development applications that supports collaboration between customers, business partners and employees.

Article Source:
http://EzineArticles.com/?expert=Jonan_Castillon

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