The Ad to Choose and Its Costs

June 30, 2009 by  Filed under: Advertising 

During these hard times, it is no surprise that everybody is working on a much smaller budget compared to what we have before. In fact, many of us are often looking for ways and means to stretch whatever money.

For businesspersons, they are busy with ways to work around smaller budgets that they have for marketing just so we would not stop getting our message out to our target clients. Marketing we all know, is essential, and if we can promote our business with the money we have, the better.

Therefore, if you would want to advertise your business, it would be to your advantage if you can calculate your costs. There two ways you can do this – first, you can hire an agency that can amply represent you in your marketing efforts, or second, you can always do it yourself by researching and calculating your marketing costs. Whether you hire someone or you do it on your own, the best way to work out the best marketing campaign according to your needs, whether it is cheap catalogs or custom catalog printing, is to shop around.

If you choose to do it on your own, you may want to consider computing the costs individually. If you want to put an ad in a newspaper or magazine, your costs would be based on the number of columns that you will occupy for your ad. In addition, there is a difference between a color ad and a black-and-white one, as well as the typeface, number of lines for the text, and any other elements that you will pay for when you select ads in periodicals.

For TV commercials, your costs may be a bit expensive than the print ads such as cheap catalogs. This is especially true if you are looking at the prime time slot. This is for a 30-second commercial, no less. Nevertheless, the number of people watching this contraption can very well be worth the costs you will incur if you choose this marketing channel. Just bear in mind to know about the clients being targeted at a particular time frame. In addition, according to an expert, learn about the ‘price per amount of impressions’ when advertising in TV commercials, as well as the number of times you’ll be viewed in a particular time slot.

By radio, the costs are also dependent on the number of impressions you can get in every time slot as well as the number of times you are being played. This route can reward you with so many benefits if you can pick up listeners who are known to be impulse buyers.

Finally, internet marketing is estimated on the size and how interactive the ad can be. There are the pay-per-click banner ads and flat banner ads. The former starts with you putting up a monthly budget that a portion of which is used every time there is a visitor in your ad. The advantage of this is that it lets you to place a very strategic ad, which gets your target audience to click on your website every time.

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