Capturing Your Brand – Do Not Let Your Efforts Be Compromised

Why You Must Capture Your Identity The purpose of capturing your identity is to ensure that all the branding work you do is protected. You do not want to go through the effort of creating your brand only to find out that later you are in competition over your brand with someone else or another (read on...)

What’s Going Without Saying

I was recently reminded by Shawn, a Facebook fan of my company, that sometimes we need to get back to the basics. People wonder how to get the word out effectively about their companies, how to make an impact, to stand out and be noticed. Canadian businessman Jim Pattison, a man Canadian Business (read on...)

The Secret to Keeping Your Brand Fresh

As soon as you realize your brand is no longer getting the results you need, bring it back to life with a new look, new feel, and new direction. Becoming a stale, washed up brand will only get you remembered for all the wrong reasons. Don’t lose your it-factor. Refresh your brand to stay (read on...)