The Effects of Negative Advertising in Politics

March 31, 2012 by  | Leave a Comment Filed under: Advertising 

There are two sayings that some marketers and some publicists believe in, “any publicity is good publicity,” and “there’s no such thing as bad publicity.” Well, easy for them to say because they typically are the ones creating it. However, history has taught us that (read on...)



Get to Know Your Voters and Give Them a Chance to Know You

February 1, 2012 by  | Leave a Comment Filed under: Marketing 

How many people do you think really know their local politicians? Better yet, how many people can name the offices? It’s alarming to realize just how few people know who is in charge of deciding which laws dictate how we live and operate. So who is to blame? The public or the politicians? (read on...)

Political Buzz Marketing: The Word-Of-Mouth Campaign

January 5, 2012 by  | Leave a Comment Filed under: Marketing 

In the wake of technology and the internet, the way we communicate has completely transformed. No longer are we picking up the phone, writing letters or even reading the paper. If we want to talk to a family member or a dear friend, our culture adopted alternative forms – such as texting, (read on...)

Campaign Logos and Slogans: Keep ‘Em Simple, Keep’Em Fresh

December 15, 2011 by  | Leave a Comment Filed under: Advertising 

Two key ingredients to every political marketing campaign are the design of the campaign logo and the campaign slogan. Initially, the campaign logo and the slogan become the identifiers of your entire campaign for potential voters. And although this sounds incredibly important, in reality, (read on...)

5 Great Ways Non-Profit Organizations Can Use Yard Signs

September 3, 2011 by  | Leave a Comment Filed under: Marketing 

Non-profit organizations work with a marketing budget that is generally quite limited. Although getting the word out for your non-profit can be a bit challenging, the key is to find creative mediums that provide high exposure for a low price. One great way to advertise your non-profit is to use (read on...)

Yard Sign Case Study: FirstSteps Preschool

September 2, 2011 by  | Leave a Comment Filed under: Marketing 

Company Overview FirstSteps Preschool is a new child-care facility that has just opened in Rochester, Minnesota. Founded by Natalie O’Day, a daycare instructor who recently-relocated to Minnesota and decided to branch out with her own business. FirstSteps is located in an up-and-coming (read on...)

5 Great Ways Apartment Complexes Can Use Yard Signs

September 2, 2011 by  | Leave a Comment Filed under: Marketing 

It’s important for apartment complex owners to find what’s unique about their complex specifically and market that to potential residents. Since there’s no shortage of housing options available, apartment complexes must be presented as unique and valuable if they want to be (read on...)

Yard Sign Maintenance Tips

September 2, 2011 by  | Leave a Comment Filed under: Marketing 

One of the primary benefits of yard signs is that they are user-friendly and require very little maintenance. Installation is simple, quick, and easy. Nevertheless, there are a few things that you should do every so often to make sure your product is in tip-top shape. This will prolong the life (read on...)

How Durable Are Yard Signs?

September 2, 2011 by  | Leave a Comment Filed under: Marketing 

When it comes to the durability of yard signs, you definitely get what you pay for. The more-expensive the sign, the more durable the material and the longer it will last. From cheap yard signs like corrugated plastic to metal yard signs like dibond, there are many materials to choose from, and (read on...)

Yard Sign Materials Spotlight: Dibond

September 1, 2011 by  | Leave a Comment Filed under: Marketing 

Metal signs, often called dibond, are the luxury model of yard signage. They are long-lasting and look extremely professional. Although this look comes at a price, many customers have found the expense to be very worthwhile. Here are the important facts about dibond signs. Description Dibond is (read on...)

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