Being Better, Socially Speaking

July 10, 2012 by  | Leave a Comment Filed under: Branding 

In the past, most brands relied on advertising to promote their brand. It was all about making sure that people recall you when they see your ad on TV or hear about it over the radio. The more that people hear or see your ad, the more likely they are to buy your products and services. Times have (read on...)

How Your Personal Brand Makes the Sale

April 10, 2012 by  | Leave a Comment Filed under: Marketing 

Some businesses have the budget to market their products while some do not. If you are someone who does not have the budget to hire someone to advertise your business, there are still ways you can market your products without spending too much. If you have the passion and creativity, you can (read on...)

The Evolution of Word of Mouth Marketing In Your Marketing Mix

December 1, 2011 by  | Leave a Comment Filed under: Marketing 

No matter what kinds of new marketing tactics are introduced, what SEO companies do for a company, or what online based marketing is employed by a company, word of mouth marketing has always been, and will continue to be, the most powerful form of advertising and marketing for any business. When (read on...)

Marketing Strategies – Brand Recognition Drives Traffic for Successful Marketing Ventures

October 4, 2011 by  | Leave a Comment Filed under: Marketing 

Autumn has arrived. In full glory, crisp fresh mornings dressed in brilliant colors, pale blue skies and those incredibly glorious aromas filling the air. I don’t know about you, but autumn brings to mind the blessed days of winter soon to come, and all the marketing opportunities that go (read on...)

Why The Influencer Should Be Your New Best Friend

May 7, 2011 by  | Leave a Comment Filed under: Marketing 

Social media is the new powerful engine behind word of mouth and, as we know, word of mouth is the fastest way to spread the gospel of your brand. We have learned that in any attempt to achieve successful word of mouth marketing, you need to gain the trust and loyalty of leaders in the industry (read on...)

How to Use Word of Mouth Marketing to Devastating Effect

February 19, 2011 by  | Leave a Comment Filed under: Marketing 

It is one of the most used phrases in marketing today. Company managers use it without really understanding what it portends and the force behind its correct application. There is no word-of-mouth marketing without first real business value. If you’ve got nothing valuable to offer you have (read on...)

A Step by Step Guide To Niching Your Business!

November 12, 2010 by  | Leave a Comment Filed under: Marketing 

How Do I Niche In My Business? I am sure you have heard the saying, “the riches are in the niches”. A niche is an area of expertise, or a narrow band of focus. Evidence is showing that businesses who specialise in one area only rather than being something to everyone achieve greater (read on...)

A Brief Guide to Word of Mouth Marketing

September 17, 2010 by  | Leave a Comment Filed under: Marketing 

Business owners love referrals. Recommendations are a great way to build a business. However, most businesses tend to operate somewhat haphazardly in this area. Consistent WOM is based on: – A great product / service. Be honest with yourself: are you entirely satisfied that you are (read on...)

Building Word of Mouth for Contractor Marketing

August 27, 2010 by  | Leave a Comment Filed under: Marketing 

Word of mouth has long been recognized as one of the best ways to market for many businesses. This is true for contractor marketing as well. A high praise from a trusted friend or relative will do more to influence a potential new client than any type of radio, television, and newspaper or (read on...)

The Buzz on Word of Mouth Marketing

May 16, 2010 by  | Leave a Comment Filed under: Marketing 

Word of mouth marketing is the way today’s smart companies get people talking about their products and services. One person tells another person how much they love a particular item, that person tells a few others and so on until an exponential amount of new, potential customers have been (read on...)

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