The POW WOW Factor
A satisfied patient goes about his or her life, but a delighted and WOWed! patient goes about promoting your brand of chiropractic! The WOW factor is the POW factor. How is your WOW working today? The WOW factor is basically a “surprise” to the patient…. something they did not (read on...)
Who is the Easiest Client?
Word-of-mouth marketing is taught there as “find ways to do what you do so well and so uniquely that your customers cannot resist telling lots of other people about you.” At the Disney Parks this principle is implemented in the forms of cleanliness and authenticity. Word-of-mouth (read on...)
Brand Loyalty – The New Marketing Mantra
Once upon a time, customers used to be just some numbers that you added up to get your total sales. In those days, your customers had limited options about where to buy from and what they could buy. Fast forward that to day when consumers have so many product choices and can buy from literally (read on...)
There are Job Leads and There are Qualified Job Leads
We all know what a job lead is. Its an opportunity to quote and fulfill a need, in return for payment. Like when a builder quotes to build someones house. There are many websites that offer to provide businesses job leads in return for a yearly subscription or perhaps a pay-per-job-lead payment (read on...)
What They See is What They Get Or How Showing it Over and Over Gets the Buyer’s Interest More Often
Can you remember what you saw yesterday? What public notices did you pass by and dismiss as being of no importance to you? Were the traffic signals red or green when you drove up to them? Does it matter? Probably not. But, it might matter to the circus publicist whose poster for a (read on...)
DIY Marketing – Paranormal Activity – A Case Study
I really love clever marketing campaigns! Here is a case study on Paramount Pictures Marketing Campaign for the low budget feature “Paranormal Activity” and some tips on how you can use some of the ideas in your own marketing. Paramount Pictures has been treading carefully with its (read on...)
Enhance How Customers Feel, Not Your Product
Watching the ads on telly, the Dulux paint one caught my attention. It was very short, and it consisted of a sad girl with a green background, and then her emotions were reversed as the green changed to a cheery yellow. Dulux were playing with how the girl felt towards her newly decorated walls. (read on...)
How to Leverage Your Current Customer Base to Market Your Business in an Economic Downturn
Let me start with a question. What’s the best way to market your business? The answer most business would like to hear is FREE. But what does FREE really mean? According to Webster’s dictionary there are 15 definitions to the word FREE. However for this article we’ll focus on (read on...)
Get Women to Talk About Your Business
Women are natural communicators. Put a bunch of us together and very few will sit out the conversation. We have opinions and we like to share them. This tendency to communicate among ourselves is probably based on our primitive instincts. It wasn’t so long ago in our evolution that we (read on...)
Deadhead For Prolific Marketing Campaigns
Some of you are already thinking, “What in the world does the Grateful Dead have to do with my business.” That’s not quite the kind of “Dead Head” I was referring to. Actually, the analogy was regarding the practice of clipping away the spent blooms of some flowers (read on...)