White Paper Topic Ideas – 5 Ideas to Kick-Start Your White Paper

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

It happens to even the best marketers: times when you need a new white paper, blog post or article but have no idea where to start. And that’s when these kick-start content ideas come in handy — just file them away for a rainy day and pull them out when you need to get those (read on...)



Demystifying White Paper Content Creation

April 18, 2012 by  | Leave a Comment Filed under: Marketing 

White papers are an extremely effective marketing tool, especially for B2B service oriented companies. White papers give you an opportunity to demonstrate thought leadership, educate your target audience and build trust, all without the perceived “sleaziness” of a sales pitch. (read on...)

Why You Need a Client – Getting White Paper

February 23, 2012 by  | Leave a Comment Filed under: Sales 

One of the most fundamental tools for financial services marketing is a white paper. Your white paper (or report) will do five important things for you. It will: Attract new leads. Encourage your current clients to send you more referrals. Make it easy for professionals to refer you. (read on...)

White Paper Tips – 5 Symptoms of a Sickly White Paper

February 15, 2012 by  | Leave a Comment Filed under: Marketing 

For years, white papers have been the gold standard of content marketing. But unfortunately, in some cases they’ve become a victim of their own success as marketers misuse the term or churn out poor-quality content. Despite these problems, they still deliver tremendous value. Recent (read on...)

Convert Your White Paper Into a Kindle or Nook eBook by Following These 6 Steps

November 29, 2011 by  | Leave a Comment Filed under: Marketing 

If the goal of your white paper is to spread a message, then you want to get that message in as many places as possible. Why then limit your white paper’s distribution to your website? Or make it available in only a PDF format? Regardless of whether or not you want to call a white paper an (read on...)

What a 1940’s Rotatiller Salesman Can Teach You About Selling Expensive B2B Products And Services

November 13, 2011 by  | Leave a Comment Filed under: Marketing 

The majority of B2B websites in the nutrition industry make a deal-killing mistake right on their home page. It’s rampant. And it’s deadly. It squashes leads. And it can rob your outstanding business of its distinction, tossing you and your sales team back into the morass of websites (read on...)

Generate Sales Leads With Persuasive White Papers

November 11, 2010 by  | Leave a Comment Filed under: Marketing 

A white paper (WP) is the important marketing collateral that can generate sales leads for your business. Although the objective of a WP is to generate sales leads, it is not a sales brochure. The purpose of a WP is not to sell. WP’s are supposed to educate prospective customers, and give (read on...)

How You Market Medical Technologies Has Changed – Are You Changing With It? Part 2

October 22, 2010 by  | Leave a Comment Filed under: Marketing 

Last week I highlighted an insightful White Paper titled: How to increase demand for medical devices in today’s changing and challenging market by authors, Kathleen Malaspina and Tom Scearce. I expanded upon their Idea 1: Sponsor a comprehensive research study and resulting White Paper on a (read on...)

How You Market Medical Technologies Has Changed, Are You Changing With It? Part 1

October 22, 2010 by  | Leave a Comment Filed under: Marketing 

Two marketing consultants, Kathleen Malaspina and Tom Scearce, recently co-authored a White Paper titled, How to increase demand for medical devices in today’s changing and challenging market. If you’re involved in any way with sales, marketing, business development or marketing (read on...)

Does Size Matter? When a White Paper is Not a White Paper

July 1, 2010 by  | Leave a Comment Filed under: Marketing 

It is an interesting observation! At a time when information sharing happens freely, globally, and in real time, organizations still don’t agree on what a white paper should look like. A recent article on The White Paper Pundit, explored the various surprising ways in which Hewlett-Packard (read on...)

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