Two Laws of Marketing Success
Two Harvard professors conducted research and uncovered two interesting conclusions which can be specifically applied to marketing your brand of chiropractic. The two laws are: Milgram”s Law and Zipf’s Law. Both can have a profound impact on how you communicate with your patients and (read on...)
Generic Or Branded Chiropractic?
There are thousands of chiropractors delivering chiropractic adjustments everyday. What do you do that is different from your competitive colleagues, that is understood and acknowledged by your patients and the people in your marketplace? If you are unable to answer… then you are a generic (read on...)
Two Responsibilities You Should Never Delegate
As a general rule, you want to delegate as much as you possibly can. This is an absolute requirement for a building a business, not just growing a practice. As NPP (new patient production) increases, so do problems — small problems, medium problems, and big problems. Your role as an CEO of (read on...)
Don’t Let Digressions Derail Your Meetings
Meetings can be an important element for growing your practice, as it enables you to keep everyone focused on common targets, objectives and goals. A well-ran meeting is time and agenda specific. When an interesting but off-topic discussion threatens to get your meeting off track, set it back on (read on...)
Grow Your Practice by Failing
Failing is a tremendous growth tool. I always believed in pushing employees to hurry up and make mistakes… fail… in order to get it over with as soon as possible! Here’s the reality… everyone fails. Everyone hides their failures. Everyone avoids failing by not taking (read on...)
Win, Lose Or Show
Everyone feels great when you WIN. Feel lousy when you LOSE. And disappointed when you SHOW. While it is human nature to respond to life’s little events with an emotional reaction, true leaders respond consistently whether they WIN, LOSE or SHOW. In other words, you celebrate consistently (read on...)
12 Components For Growing Your Practice
After years of study, you finally arrived. You got your chiropractic degree and passed the state boards. You are a chiropractor. As a chiropractor, you can now help people enjoy a healthier and more active lifestyle. It’s your calling. It’s your destiny. It’s your passion. But, (read on...)
Consistency Builds Your Practice
The CEO of a major fast-food chain, while addressing a national franchise conference remarked, “If you are going to brew bad coffee, then at least brew it bad everyday.” The point of the comment was customers desire and prefer consistency over variation. In other words, they will be (read on...)
Decisions Reveal Your Character
As a Chiropreneur who strives to grow your practice, you are faced with decisions continuously. As the leader of your practice, you must make decisions on a wide-range of issues affecting your employees, marketing, financial, patient care and the rest of the stuff needed to continue operating (read on...)
What’s Important Now?
The word management is used often as a way to describe operating a practice to maximum performance. The problem is that it is impossible to manage people or time for that matter. You cannot manage people, you must lead people. You have two choices: you can do things right or you can do the right (read on...)