Why Your Business Can’t Afford A Cheap Website

July 4, 2012 by  | Leave a Comment Filed under: Marketing 

How valuable is the design of your website? How much would you be willing to pay to create an enviable first impression? Your site is a virtual representation of what your business is about, regardless whether it exists physically or not. Thousands of Australians are doing business online (read on...)



What’s My (Tag)Line?

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

The subject came up last week in my ninja marketing dojo class while talking about LinkedIn headlines. I related the story of the networking event where I was an exhibitor. I had a lady come up to my table and when I asked her what she did and she said “I’m not supposed to tell (read on...)

The Importance of Your Logo Design

April 4, 2012 by  | Leave a Comment Filed under: Branding 

As the world becomes smaller, with the help of the internet, the world of business is becoming more competitive. This is true in the world of website design as well, each little detail of website design needs to be given attention, and nothing can be overlooked as not being important. A (read on...)

Lessons From Virtual Giants Of The World

March 28, 2012 by  | Leave a Comment Filed under: Branding 

In this world of Information technology, every other business has its web presence in the form of an official website. It does not matter it’s a small-sized business with limited resources or a large one with ample resources, having a website is essential. If we recall the most successful (read on...)

Elements That Make A Perfect Logo Design

March 25, 2012 by  | Leave a Comment Filed under: Branding 

It is usually created with a combination of elements such as graphics, illustrations, symbols, font, typography etc. A well-crafted logo does wonders for a brand; however a bad one can damage the reputation or create negative image. A logo immediately connects the target audience with the brand, (read on...)

Designing A Website – The Elements That Actually Go Into It

February 23, 2012 by  | Leave a Comment Filed under: Branding 

Elements of True Web Design I’ve often struggled with explaining the difference of design vs. development to clients, friends, family, and generally anyone who isn’t a designer or developer. And that’s understandable as they are not involved in what I am every single day so I (read on...)

Getting a Website for Business (for Cheap)

February 18, 2012 by  | Leave a Comment Filed under: Marketing 

Getting your business online usually takes a great deal of time, talent and money, but there are a few ways to get your business a high-quality professional website at a really low price. And you can probably do it yourself. Always get your own host and domain nameI always recommend getting your (read on...)

New Year’s Resolutions for Your Business

January 18, 2012 by  | Leave a Comment Filed under: Branding 

Yes, it’s that time of year again; time to work off those mince pies and start the year with a positive attitude to the year ahead, which for most of us normally includes making a few health-related resolutions. And while you are thinking about the state of your waistline, don’t (read on...)

Setting Up A Small Business On A Shoestring: Part 2

December 10, 2011 by  | Leave a Comment Filed under: Marketing 

In Part 1, I covered choosing a business name, registering for an ABN, Networking and Office Admin: so what about a logo? Logo’s visually represent your business and are vital for business recognition in the market place. They’re a powerful way to speak to your clients and target (read on...)

Marketing Your Business on a Shoestring

September 3, 2011 by  | Leave a Comment Filed under: Marketing 

Marketing your business on a shoestring. As soon as you say “marketing” you think “expense”. It’s true that spending money on marketing produces results, but when you are just starting out you might not have the money in the bank to spend. Or you may already have a (read on...)

Page 1 of 912345...Last »