Essential Logo Design Tips
When designing, ask yourself, “Is this balanced? Do I need this? Is this necessary? It’s all about balance. If your visual talent, meaning; your eyes disagree, for even an instance, scratch the idea. A logo must make sense immediately. Designing a logo is both an art and a science. (read on...)
Logo Design – Vital For Brand
A good logo design can easily direct your company towards the path of success. Many companies use a properly designed logo for the promotion of their company. is also a vital part of the promotional strategies of any organization. You cannot neglect the value of your logo, when you are measuring (read on...)
Legal Logos
Any legal firm that needs business relies on trust and honesty. It should reflect in its logo. Legal logos should depict love for fair justice, respect of law and faith. Just like every company is unique and communicates precisely, so is the case with legal eagles. Attorneys choosing familiar (read on...)
Marketing & Sales Management – Consumer Psychology on the Web
I was talking with a prospective customer the other day, and she unloaded a bunch of Web site problems on me. She said, “Rick, we have tons of people on our site every day, but they don’t call and they don’t fill out the contact form. We’re sitting over here racking our (read on...)
Marketing & Sales Management – How to Present a Case For Web Site Investments
What happened the last time you needed money for a sales and marketing initiative? Did management sign-off on everything you wanted — no questions asked? If they did, congratulations, you’re part of the minority. As for the rest of us, we’re facing massive cost reductions and (read on...)
Brochure Design Or a Website Re-Design – Can We Afford It?
During a recession, the rules of marketing start to blur. It’s clear that a functional, buoyant economy requires a strategic, carefully laid out marketing strategy for most if not all businesses. The clearer the vision, the clearer the path. The internal questions that many of our clients (read on...)
Fonts in Print and Website Projects – A Word Or Two About Font Styles and Usage
With the thousands of fonts available today, selecting an appropriate one for your graphic design, print design, or web design projects can be a daunting task. The typefaces you use are important design elements to the piece — they add to the overall “look and feel” of the (read on...)
Insurance Logos
The world has become an insecure place to live. At every stage we require assurances that we will live longer. Our valuable assets need as much security. Hence for the last thirty decades insurances of various kinds have mushroomed. It started with health, then cars, accident policies, home (read on...)