Six Reasons Not to Put Off Launching Your Business Website: A Guide for Real Business Owners

June 29, 2012 by  | Leave a Comment Filed under: Advertising 

It’s difficult to believe that there are some business owners who still do not have Websites for their businesses. Most of them are businesses which are largely land-based and don’t take mail or Internet orders for products. This, they often reason, is why they don’t need a (read on...)

Strategic Website Copywriting – Feel Your Online Pulse (Part 1)

April 18, 2012 by  | Leave a Comment Filed under: Marketing 

Have you checked the quality of your website copywriting recently? If not, there’s no better time than the present to conduct a complete ‘health check’ of all your online copywriting activities – and how they fit together. A lot of businesses don’t understand why (read on...)

How to Write a Good Web Copy

November 19, 2011 by  | Leave a Comment Filed under: Marketing 

As an independent UK copywriter, I am often asked for advice on writing for theweb and preparing copy for a website. How should it sound? How should it look? For the majority of businesses having a website is now absolutely crucial and if you haven’t got one then you are not going to be (read on...)

How to Choose Keywords That Attract Web Traffic

April 13, 2011 by  | Leave a Comment Filed under: Marketing 

If you want to climb the search engine ranks, it’s time to hunker down and research your keywords. Keyword-research is sifting through words and phrases to decide which to blend into the mix of your web copywriting to attract inbound traffic. It’s not an easy job. Think about it (read on...)

Your Website Landing Pages Play A Crucial Role In The Sales Process

March 30, 2011 by  | Leave a Comment Filed under: Marketing 

One of the most important links in the sales chain on your website are your landing pages. This is where people “land” when they click on an advertisement or a promotional button leading them to find out about a specific offer, product or service. As a web copywriter, the question I (read on...)

Power Headlines For Promotion Success

March 16, 2011 by  | Leave a Comment Filed under: Advertising 

Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar “flyer” on your web site? The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves. They don’t (read on...)

Why "Mine is Bigger Than Yours" Fails in Marketing

October 3, 2009 by  | Leave a Comment Filed under: Marketing 

You all know the type – people who brag, “Mine is bigger than yours”. But what does this have to do with marketing? Well … many marketers unwittingly belong to the mine is bigger than yours school of marketing, where they go out of their way to get bigger everything for (read on...)

When Should You Change Your Ads?

September 16, 2009 by  | Leave a Comment Filed under: Advertising 

Many small businesses struggle with their ads. Particularly around Yellow Pages time we see many businesses who want to change their Yellow Pages ads from their previous ones. But before you leap into all that time and expense creating a new ad with advertising copywriting and graphic design you (read on...)

How to Get Prospects to Take Action Now

June 28, 2009 by  | Leave a Comment Filed under: Sales 

To get your prospects to take action now, you need to include a call to action. And you need to add urgency. But a common mistake is not telling your prospects what to do. You’ll need to tell your prospects the specific action you want to take. That specific action might be to pick up the (read on...)

How to Write Copy That Gets Your Prospects Excited About Your Product Or Service

June 28, 2009 by  | Leave a Comment Filed under: Sales 

People tend to buy on emotion. Knowing that, it’s important to get your prospects excited about your product or service. You need to appeal to their emotions. But how do you do that? First, try to identify which of your prospects’ emotions you want to target. Do you want to give them (read on...)

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