It Is About People, People!

December 1, 2010 by  | Leave a Comment Filed under: Marketing 

If I had to add any P to the 4Ps in the marketing mix, it would be people. I am assuming though that when the 4Ps was introduced, the role of people in the marketing mix was taken for granted. If people needs and wants were not taken into consideration then who are we marketing our products (read on...)

How to Make Less Sales Calls and Write Fewer Sales Letters

November 19, 2010 by  | Leave a Comment Filed under: Sales 

Simply, stop making your communication about you. It’s not about you; it’s about what your buyer wants and needs. There is an inverse correlation between a buyer’s need/ want and the number of contacts it takes to make the sale. In this case, to get Mr. Owner to take our call (read on...)

Are You Responding to New Customer Demands?

August 26, 2009 by  | Leave a Comment Filed under: Marketing 

With a change in market conditions from stability and comfort to uncertainty and dissatisfaction, how is your business responding to the desire for change that our retail customers are feeling? Yes, when politicians bandy around words and phrases such as ‘recession’, (read on...)

And For You Sir? Surf, Turf Or Frogs Legs?

June 28, 2009 by  | Leave a Comment Filed under: Sales 

“Sales isn’t for everybody. Sorry, we don’t think you are cut out for sales.” Have you ever been on the receiving end of such a statement? Most sales managers will emphatically state that a salesperson who is not meeting his or her sales quota simply doesn’t have the (read on...)