Logos: What They Are, Why They Are Essential to Business and Where To Start

February 4, 2012 by  | Leave a Comment Filed under: Branding 

A logo is a symbol or graphic emblem which is a concise, portable and powerful visual communication tool used to represent commercial enterprises, organisations or individuals. The logo is the central part of a broader Visual Identity – an image that helps promote public recognition of who (read on...)

How to Design a Visually Creative Logo

August 27, 2011 by  | Leave a Comment Filed under: Branding 

In this article I will explain the process that we follow to create logo designs and business branding. Creating logo and business branding for companies and organisations is a real test of designers creative skills. When a client has decided to put money into a product they of course expect (read on...)

Visual Communication, Icons and Logos – 7 Powerful Facts About Online Visuals

July 22, 2011 by  | Leave a Comment Filed under: Marketing 

1. Imagine a bold red stop sign. Which do you think is more effective? The sign or the following words: Please Stop when you see this sign. Speaks for itself, don’t you think? 2. Visuals are processed 60,000 times faster than text. Given the age we live in, instant gratification, instant (read on...)