Make Explainer Videos Your General Way of Advertising Your Products

June 30, 2012 by  | Leave a Comment Filed under: Advertising 

Explainer videos, with its bundle of benefits, have really set the online marketing scene on fire. According to ReelSeo, “E-commerce sites that use product videos sell up to 45% more.” This shows that demand for videos is set to rise even further. An Explainer video makes the best (read on...)



Tips on Writing a Video Production RFP

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

You’ve decided you need a company video and need to hire a video production company. Unless you know exactly what you want and how you want it produced, choosing a production company can be a daunting process. Issuing a request for proposal (RFP) can be the best means of sourcing video (read on...)

Video Production, Kill the Buzz

April 17, 2012 by  | Leave a Comment Filed under: Marketing 

Want to make your video stand out? Try removing the meaningless corporate jargon– those “buzzwords” that sound important but really just muddle your message and confuse your viewers. Tell it like it is! In my company we don’t “leverage our synergy to empower (read on...)

5 Brand Positioning Strategies

February 23, 2012 by  | Leave a Comment Filed under: Marketing 

1. Decipher Why the Business and Consumers Care The first order of business is for you to outline and explain the motivations behind why do you do what you do. Ask yourself: • “Why should my audience care about me?” • “Why would they care about my product or (read on...)

Why You Should Add Video to Your Online Marketing Strategy

December 10, 2011 by  | Leave a Comment Filed under: Marketing 

Each day I talk to small business owners and marketing managers about the advantages of video marketing and what it can do for their businesses. Most of the time they associate video production with the cost, not the benefits. Big mistake. One video can be reused for numerous marketing channels. (read on...)

Gaining Traffic and Customers With Corporate Video Production

September 30, 2011 by  | Leave a Comment Filed under: Advertising 

The more exposure a business has the more customers it gains. Corporate video production can offer that exposure. The first step to being seen is building a website. But, getting traffic to that website can present a challenge. Once the wonders of social media were discovered, companies (read on...)

Advertising Your Video Production on Television

August 6, 2011 by  | Leave a Comment Filed under: Marketing 

You have created your video production and you have it uploaded to all of the free video hosting websites and now you want to move on and step it up a notch. You should start looking into television advertising. It is the best way to get people of all audiences to view your video and unlike video (read on...)

The Benefits Of Corporate Video Production

June 28, 2011 by  | Leave a Comment Filed under: Advertising 

Corporate video production involves the creation corporate communications tools and aids such as high-definition video, DVD and streaming videos, just to name a few. These are audio-visual materials that are created primarily for company or corporation use and viewed by a targeted audience. (read on...)

Wall Full Of Awards? Who Cares?

June 14, 2011 by  | Leave a Comment Filed under: Branding 

Recently I saw a video from a video production company overseas that show cased their wall full of awards. By first instinct you would think – hey, that’s the company to go with, they’ve got the awards so they must know what they’re doing. Partly true. Awards are great, (read on...)

Video Production – The Modern Marketing Strategy

June 8, 2011 by  | Leave a Comment Filed under: Advertising 

Every business owner has to have their finger on the pulse when it comes to thinking of new ideas and revising current methods used in advertising and marketing. There is no time to sit back and relax as competition is high and people get bored very easily, it’s crucial to come up with a (read on...)

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