Simple Steps to Marketing

March 15, 2012 by  | Leave a Comment Filed under: Marketing 

Marketing is typically ignored with Business Owners suffering from analysis paralysis. Marketing doesn’t need to be that difficult, I’ve outlined some simple but effective steps below to help business owners understand the fundamentals of marketing and implement it within the (read on...)



The Queen Is Dead! Long Live The Queen!

March 5, 2012 by  | Leave a Comment Filed under: Branding 

No, this isn’t a blog about Madonna, Lady Gaga, or even Michael Jackson or Elvis. This is an article about the humble USP or Unique Selling Proposition. The original idea of the USP was that each product or service taken to market should have a specific benefit that was unique to it (hence (read on...)

Sales: How To Close A Sale Using A Value Proposition

February 27, 2012 by  | Leave a Comment Filed under: Sales 

Closing a sale is not secret, black magic voodoo that certain, select, very gifted people are able to do. Closing is the end result of a process. This process is the engagement of the salesman and customer. Closing a sale is the offering of a value proposition that you’re competitor (read on...)

Marketing Lessons From The Voice: Belting Out Your Value Proposition

February 18, 2012 by  | Leave a Comment Filed under: Branding 

Have you watched The Voice on Monday night TV? Play along with this reality talent show and you will participate in a fascinating experiment, because what you hear doesn’t always match your expectations. There are valuable lessons to take away from this self-test. Being a perpetual (read on...)

Accelerating a Sales Cycle With Value Propositions

November 24, 2011 by  | Leave a Comment Filed under: Sales 

Value propositions can dramatically accelerate sales cycles, as highly successful sales people have proven. However, most sales people aren’t sure how to utilize them, and they stumble over how and when to appropriately include them in a sales cycle. There are three key misconceptions that (read on...)

Building Your Brand With 4 Simple Questions

October 31, 2011 by  | Leave a Comment Filed under: Branding 

Branding can be a powerful tool in the development of your business. It can increase your recognition and successfully differentiate you from your competitors. An effective brand can also communicate your value proposition, clarify your market niche and help you demonstrate your expertise to (read on...)

Are You Selling Your Value Proposition or Their Cost Benefit?

October 27, 2011 by  | Leave a Comment Filed under: Sales 

Sally recently learned the difference between value proposition and cost benefit when one of her dance students did not return this fall. Jenny had been studying at her school for two years and was ready for a more advanced level. Sally told Jenny’s mother the exciting news and penciled her (read on...)

3 Simple Steps for Building Your Brand

August 2, 2011 by  | Leave a Comment Filed under: Branding 

Branding can be a powerful tool in the development of a successful business. Used properly, a brand can increase your recognition and successfully differentiate you from your competitors. The good news is that building a successful brand is a relatively simple process. A brand is the image that (read on...)

5 Questions to Clarify Your Business’ Value Proposition

June 9, 2011 by  | Leave a Comment Filed under: Marketing 

Part of the reason why so many service-based entrepreneurs are struggling is because they haven’t taken the time to write down who they want to work with. Having worked with thousands of entrepreneurs and aspiring entrepreneurs, I know you find it hard to believe, but trust me; most people (read on...)

Strategy and Customer Focus

April 14, 2011 by  | Leave a Comment Filed under: Management 

Business success has to start and end with the customer. The difference between what a customer pays for a product and what they would pay for the product or the “value” of the product is what is known as customer surplus. Organization’s in their efforts to grow their business (read on...)

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