Selecting Carrier Routes For Your Every Door Direct Mail Campaign

July 4, 2012 by  | Leave a Comment Filed under: Advertising 

Thinking of where to target for your upcoming Every Door Direct Mail campaign? This program mails to all residents and businesses within carrier routes in a zip code. Knowing where you want to mail is crucial to what kind of response you receive back. Using mapping tools that make it easy to see (read on...)

How to Stand Out From the Crowd (And Look Good Doing It)

April 4, 2012 by  | Leave a Comment Filed under: Marketing 

Wherever you find a successful business, you will find a Unique Selling Proposition (USP) – something that sets them apart from the competition and defines them in the minds of consumers. Companies without a USP either struggle to form an identity, or fail to leverage the benefits they (read on...)

How to Use Every Door Direct Mail With Free Design Templates

March 18, 2012 by  | Leave a Comment Filed under: Marketing 

Since launching Every Door Direct Mail (EDDM), the USPS has mailed millions of flyers and postcards for business advertisers across the country. Using EDDM, any business advertiser can mail flyers and postcards to targeted neighborhoods at a discounted postage rate. Although the program itself (read on...)

The Rebirth of Direct Mail: EDDM Has Changed Everything

October 21, 2011 by  | Leave a Comment Filed under: Marketing 

Direct mail has always been an effective way of advertising in targeted local neighborhoods. But with the complex processes involved, and the high cost of sending, producing, and prepping mailers, many direct marketing experts thought it was a dying marketing strategy. Well not any more. (read on...)

Testing Environment For Mailers (TEM) For Intelligent Mail

November 12, 2009 by  | Leave a Comment Filed under: Management 

Did you know that you need to pass a test in order to take advantage of the Intelligent Mail Full Service benefits which will be available effective November 29? The United States Postal ServiceĀ® requires mailers claiming Intelligent Mail rates must be authorized to do so, and the only way to do (read on...)